Travel Retail Sales Manager, SEA, Luxury Alcohol Brand

Our client, a leading premium spirits company, is seeking a South East Asia Business Manager – Global Travel Retail to drive commercial growth and strengthen brand presence across key travel retail markets in Southeast Asia. Based in Singapore, this role will be responsible for developing customer strategies, delivering profitable growth, optimizing distribution and visibility, and building strong partnerships across key airport operators and travel retail customers.

Responsibilities

• Deliver sustainable revenue and profit growth across the Southeast Asia travel retail business in line with annual and long-term strategic objectives.
• Develop and execute customer business plans, including pricing, promotions, trade terms, and investment strategies.
• Manage key travel retail customers across the region, with a particular focus on Singapore, Malaysia, and Thailand.
• Drive distribution, visibility, and shelf positioning across major airport locations, ensuring strong brand presence versus key competitors.
• Lead negotiations on pricing, commercial agreements, and annual business plans to maximize profitability and market share.
• Develop and manage distributor partnerships across selected Southeast Asian markets, ensuring strong execution and performance.
• Partner closely with Demand Planning and Supply Chain teams to optimize forecasting accuracy and inventory management.
• Deliver impactful consumer activations and promotional programs to enhance brand awareness, engagement, and conversion.
• Build and maintain strong relationships with airport operators, travel retail partners, distributors, and key stakeholders.
• Collaborate with Trade Marketing to execute high-quality activations and enhance visibility across priority locations.
• Monitor market performance, competitor activity, and consumer trends to identify opportunities and drive continuous improvement.

Requirements

• Proven experience managing complex customer relationships within travel retail, consumer goods, or premium beverage industries.
• Demonstrated track record of delivering sustainable and profitable P&L growth across multiple markets.
• Strong understanding of travel retail dynamics and airport retail environments.
• Experience managing and developing distributor partnerships across international markets.
• Strong commercial acumen with expertise in pricing, negotiation, forecasting, and revenue management.
• Excellent stakeholder management and relationship-building skills.
• Strong analytical capabilities with the ability to evaluate performance, ROI, and growth opportunities.
• Fluent in English; Mandarin language skills would be advantageous.
• Entrepreneurial, adaptable, and comfortable operating in a fast-paced, evolving environment.

To Apply

Please submit your resume (in MS Word format) to Warren at [Confidential Information], quoting the job title and reference number WA26070.

Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.

(License No: 21S0597; Registration No: R1876586)