ABOUT SHISEIDO TRAVEL RETAIL
Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD.
Based in Singapore, Shiseido Travel Retail is Shiseido's global duty-free business which specializes in accelerating the growth of Shiseido's brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS.
MAIN PURPOSE
Reporting directly to the E-Commerce Manager, you will be providing support in managing retailer EC platforms (WeChat mini-programs, APPs, Retailer.com) and leveraging retailer EC as a platform to build brand awareness and drive conversions for all brands and all regions in Travel Retail Asia Pacific.
You will be exposed to the learning opportunities include a deeper understanding of the Travel Retail value chain, the quick-evolving Chinese consumer digital landscape, and stakeholder management skills from working with people from various functions.
KEY RESPONSIBILITIES
- EC marketing and operation support (40%)
- Under the guidance of EC team, liaise with internal stakeholders, agencies and retailers to ensure the optimal accuracy and quality of the digital assets on retailer social and EC.
- EC asset maintenance and update including SIS banners, PDP, cover image, etc.
- Provide support on EC and partnership initiatives i.e., Retailer.com Super Brand Week campaigns, Alipay campaigns to drive online and offline conversions digitally.
- Retailer EC SIS revamp project support including asset consolidation, UAT and agency communication.
- TR promotion tracking (40%)
- Support EC team on TR and China market promotion tracking on regular basis.
- Supervise agency on promotion tracking guidelines, methodology and deliverables.
- Report and insights (20%)
- Analyse EC performance against KPI and provide insights to stakeholders.
- Monitor and update competitors EC campaigns and new initiatives, including both domestic and travel retailer market. Assist team to deliver quarterly highlights report.
- Support other additional ad-hoc reports required
REQUIREMENTS
- Undergraduate or Postgraduate majoring in Marketing, Business Administration or equivalent. Chinese National will be highly preferred.
- Some knowledge of digital media or E-Commerce landscape in China is an added advantage.
- Self-starter.
- Positive, enthusiastic, and collaborative can-do mentality.
- Encompasses a collaborative spirit of working.
- Meticulous and attention to detail.
- Comfortable with numbers and analysis of data.
- Proficient with Microsoft Office. Willing to roll up your sleeves and at the same time to have a strategic mindset to optimise online growth in partnership with retailers.
- Be able to operate successfully in a rapidly changing and undefined environment.
- Extremely detail-oriented with a strong sense of work prioritization.
- Be able to communicate effectively externally as well as internally within a matrix organization.
