ABOUT SHISEIDO TRAVEL RETAIL
Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD.
Based in Singapore, Shiseido Travel Retail is Shiseido's global duty-free business which specializes in accelerating the growth of Shiseido's brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS
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MAIN PURPO
SEThe intern will support digital marketing initiative for Clé de Peau Beauté, IPSA, and The Ginza. The function requires interfacing with other Business Function teams (Brand & Marketing, Ecommerce, Commercial, Legal, Creative) & across Asia and Americas, the intern will be exposed to omnichannel management as well as to the travel retail beauty industry with premium skincare brand
s.
KEY RESPONSIBILITI
- ES Omnichannel campaign: coordinate with different stakeholders and agencies on campaign execution, including campaign concept & theme localization, media planning & buying, creative & tagline, social calendar, UGC/PGC content management, OOH coordination and other partnership initiativ
- es.Ecommerce Merchandise: support in CPB TR Ecommerce social toolkit (RED, WEIBO, WECHAT) across retailers, support in brand-owned EC platform Product Detail Pages & Shop in Shop visual vetting & coordination, monthly research & clipping report on China & TR ecommerce (by platform analysis on competitors, price, offer mechanism, product feature, e
- tc)Social Media: CPB owned WeChat Calendar and post vetting, monthly research with retainer agency on social trend & buzz & competitor cases in China and TR, coordinate with marketing on trade activities to feature on owned platfo
- rmsMonthly data tracking and consolidation for overall and online business across 3 brands, monitor market trends and competitor activities to identify business and innovation opportunities, as well as conduct local market key EC festival price monitori
- ng.Provide support for brand & marketing team in copywriting and translation of assets/information between English and Chine
- se.Assist the team on vendor creation, PO/SO raising, quotation & invoice tracking as well as management of office inventory including deliver
- iesHandle ad-hoc requests and facilitate communication between teams in Singapore and overseas offic
es.
REQUIREME
- NTS Undergraduate or Postgraduate majoring in Marketing, Busi
- nessAdministration or equival
- ent.Proficient with Microsoft Excel and Powerpo
- int.Self-starter, must be detail-oriented, high-energy levels, positive & enthusia
- sticFamiliar with China mainstream social and EC platforms & lands
- capeGood with numbers and analysis of data, strong research skill with ability to gather and analyze of data from a variety of sou
- rcesPositive, enthusiastic and collaborative can-do mental
- ity.Passionate or have interest in the beauty industry will be an added advan
tage
