Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD.
Based in Singapore, Shiseido Travel Retail is Shiseido's global duty-free business which specializes in accelerating the growth of Shiseido's brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS.
MAIN PURPOSE
In this role, you will lead efforts to develop and implement global travel retail business strategies that align with Shiseido Group's vision and goals. This includes integrating Shiseido Travel Retail's (STR) mid to long-term plans and various business objectives across commercial, financial, brand, and capability domains. You will independently drive strategy projects end-to-end – from problem structuring and quantitative analysis through to executive-ready recommendations – operating with the analytical rigour, structured thinking, and crisp written communication expected of a top-tier management consulting background.
KEY RESPONSIBILITIES
- Define the Future of Travel Retail (TR) and global TR market implications – conduct structured, hypothesis-driven research and in-depth quantitative analysis on market developments and competitive landscape, leverage consumer and retailer insight to develop and refine STR's strategic vision and priorities.
- Align on global and cross-regional business strategies – facilitate agenda and discussions within STR and China-TR zone, with HQ, Brandholders, and other Regions Strategy teams to align and implement Group strategies, identifying dependencies, synergies and internal partnerships to achieve business objectives.
- Translate business strategies into business plans – work closely with all TR markets and functional leaders to formulate medium to long-term STR business strategies, including distribution and brand portfolio mix, aligning TR markets, financial and brand management goals, and develop the requisite roadmap and KPIs.
- Develop business case for new markets / investments – work closely with TR markets, Commercial, Marketing, and Finance teams on investments / new business opportunities to expand business distribution, gain market share, or rationalize market presence for profitability, aligned with mid to long term STR business strategies.
- Integrate STR strategic and business planning cycle and HQ submission – support the articulation of the annual/ quarterly LE and budget planning cycle, and integrate TR markets, brands and financial goals in alignment to the mid-term plan and commitment to Plan.
- Frame and communicate strategic priorities – communicate strategic direction, discuss strategic initiatives and projects, define roadmap and R&R to implement the business strategies and projects, through internal workshops, townhalls, taskforces. Independently produce clearly storylined, executive-ready presentations and analyses that translate complex topics into a compelling narrative and drive senior-leadership decisions.
- Support STR Leadership Team and line manager on adhoc topics/ projects in collaboration with various departments at STR.
REQUIREMENTS
- A recognized degree in Business Administration, Economics, Management or an equivalent field in business studies.
- Minimum 10 years of professional working experience, preferably with a strong foundation in top-tier management consulting (engagement manager level or equivalent), combined with in-house strategy roles.
- Prior experience independently leading strategy projects or workstreams end-to-end is required; experience managing a portfolio of concurrent projects is an added advantage.
- Experience in Travel Retail, Beauty or FMCG industry is an added advantage.
- Ability to think critically and clearly articulate the big picture
- Strong analytical skills and proficiency in data analysis, financial modeling, and market research to develop insights and make data-driven decisions
- Ability to define and differentiate symptomatic and root causes, and facilitate solution development
- Ability to independently structure and produce clear, compelling, executive-ready presentations (slides / decks); a strong storyline and slide-writing capability is essential for this role
- Ability to connect and positively influence senior, peer or junior colleagues and key stakeholders
- Ability to anticipate, plan and implement projects within scope, time, budget and resources
