Training Development
- Design and execute end-to-end Sales & Aftersales training strategy
- Lead and assess training needs make sure is align with business goals: sales growth, NPS improvement, and dealer success
- Regularly update training materials to reflect new products, services, sales techniques, and market trends
- Create sales onboarding program including sales techniques, product knowledge, objection handling, digital selling
- Implement aftersales program including service advisor skills, technical awareness, service process training, upselling techniques
- Lead national training team coordinate across sales, service & marketing
- Partner with dealer leadership for full program engagement
In-House Trainer Development & Governance
- Establish & manage in-house trainers at dealerships
- Set clear KPIs, coach regularly, and ensure consistent local rollout
Data-Driven Execution
- Provide detailed feedback and reports to sales management on the effectiveness of training sessions and overall impact on sales performance
- Analyze sales team performance and identify areas where further development or training is required
Qualification:
- Min. 7 years training experience with proven experience as a Sales Trainer or similar role in a sales-driven environment
- In-depth knowledge of sales processes, methodologies, and best practices
- Strong sales & aftersales knowledge (automotive preferred)
- Skilled in facilitation, coaching, and performance analytics (Certification in sales training or coaching is a plus)
- Strategic thinker, execution-focused, and customer-obsessed
- Leadership capabilities for guiding a team
- Adaptability to a dynamic, fast-paced industry
