Trade Marketing Manager

Company Description

Dynamic marketing agency providing marketing services, promotional activities and

communication solutions in the Asia Pacific area. Our company has the expertise to support their customers in the Food and Beverage industry with the aim of exchanging culinary art and culture. It's our flexibility, simplicity and efficiency that make us unique. 

Our company has a great and extensive network of partnerships in many Asian countries. We have offices in Singapore, Taiwan, Vietnam and Thailand.

This position is a great opportunity with an international scope and a young and dynamic working environment.

Role

The role is responsible for managing all the retails and events related activities across 3 countries with Singapore as the primary market followed by Indonesia and Malaysia respectively.

The incumbent is expected to initially build strategic & executional plans for both B2B and B2C, with strong alignment amongst all stakeholders. Sales, marketing, trade marketing, clients, consumers, event partners, many different parties will be part of everyday business. 

You will be working closely with both the Communication team and Design team.

Missions

• Manage clients projects including trade marketing & events.
• Define, build and implement communication and marketing strategy with the Design and Communication teams for an integrated campaign, coordinating on creative assets and campaign materials.
• Plan and deploy trade promotion programs for food and beverage products via all channels (distributor, retail, e-commerce, etc.)
• Propose and execute trade branding activations via in-store display, OOH, sampling, gift-with-purchase, etc. to ensure effective marketing campaigns.
• Maintain and improve relationships with stakeholders: importers, distributors, retailers, e-commerce platforms, country associations, government agencies, embassies, etc.
• Research and connect with potential partners to explore new cooperation opportunities.
• Research market and competitor trends, staying updated on current marketing developments.
• Plan and organize indoor and outdoor events of varying scale.
• Monitor and control project budgets, cost ratios, and ROI.
• Track and evaluate results of each program/channel on a weekly and monthly basis.
• Ensure trade promotions, POS materials, and brand activations comply with local advertising and alcohol regulations, as well as internal brand guidelines.
• Liaise with external vendors and agencies (printers, promoters, event staff, sampling teams, etc.) to support execution of campaigns and activations.

Key Requirements

• Minimum 4 years of trade and event marketing experience within retail environments or creative agencies (preferably with exposure to local supermarkets and events companies).
• Strong understanding of consumer and customer needs, with some B2B experience.
• Up to date on what's trending in the local market, particularly within the trade channel.
• Experience planning and implementing end-to-end activities, from budgeting to KPIs, with retail and event partners.
• Strong trade marketing affinity — enjoys storytelling, is passionate about building brands and concepts, and has a solid understanding of marketing channels and materials.
• Proficient in Google Workspace (Docs, Sheets, Slides).
• Good interpersonal skills, fluent in English.
• A proactive go-getter, comfortable working in a start-up environment.

Benefits

• Monthly gross salary: 4500 to 5200 SGD 
• 13th-month salary
• 12 days annual leave
• 5 days of festive leaves
• Bonus

What We Offer :

• Attractive bonus and increment package based on team performance — we succeed together, so rewards are shared as a team.
• Opportunity to build F&B industry knowledge through hands-on team experience, plus dedicated skills development training.
• Work with clients and partners worldwide.
• Vibrant team and exciting projects.
• Health and mental cares (We believe in people and they are one of the important assets to the company)