Regional Trade Marketing Manager (Consumer Electronics)
about the company
Our client is a global market leader within the consumer electronics sector known for driving innovation and high-quality standards. With concrete expansion plans for the future, this is an excellent opportunity to join them in their team expansion here in Singapore. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2026.
key responsibilities:
- Drive commercial excellence and brand visibility across a portfolio of key distribution partners across the region.
- Lead the development and execution of annual trade marketing strategies to enhance brand presence and sell-through at various points of sale.
- Manage the full lifecycle of promotional campaigns, including budgeting, point-of-purchase material design, and inventory planning.
- Analyze market trends and channel performance data to optimize return on investment for trade-related expenditures.
- Collaborate closely with external distribution partners to ensure marketing activities are aligned with regional business objectives.
- Oversee the tracking and reporting of campaign effectiveness to senior management to guide future strategic pivots.
qualifications and experience:
- A minimum of five years of experience in trade marketing within the electronics or FMCG industry.
- Proven ability to manage complex projects and marketing budgets within a multi-distributor environment.
- Strong competency in analyzing market data to derive actionable insights and strategic recommendations.
- Experience in managing end-to-end promotional activities and vendor relationships for retail marketing materials.
- Exceptional communication and negotiation skills to influence stakeholders and external business partners.
If you're ready to take on a dynamic role and contribute to our brand's growth, we'd love to hear from you! Apply today to be a part of their journey.
(EA: 94C3609/ R23112482)
