Trade Marketing Intern

Job description

Who are we

Aire (XEL LIFECARE PTE LTD) is a modern consumer brand on a mission to redefine aging and perceptions around it. By 2030, over 60% of the world's over 65s will live in Asia - yet 90% of those over 50 don't feel brands speak for them. We are an insurgent brand disrupting the status quo with a laser focus on customers, a deep empathy for their pain points, innovative product offerings and relentless pursuit of service. Since our launch in 2023, we have grown rapidly - our first flagship products Aire Adult Pull Up Pants followed by other new launches are available islandwide from our website (www.shop-aire.com), marketplaces (Lazada, Shopee), offline (Fairprice, Sheng Siong, Prime, Cold storage, Giant, Pharmex Healthcare), Hospital Groups & pharmacies (NHG, Singhealth, NUHS) and many more.

We are building out our team and are looking for interns who will understand and develop deep love for our business and a path for a longer term career building the future of Aire!

Who we are looking for

We are looking for a Trade Marketing intern who is lively and outspoken, loves to meet new people and loves maintaining relationships with stakeholders. In this role, you will be working with the Founder and Sales Lead, learning how the best to present our brands in the offline sector and learning the ropes of the FMCG (Fast Moving Consumer Goods) industry. This will be a 3-6 month internship which can then be converted to a full time position.

Scope of the role includes:

1) Business Analysis & Commercial Insights:

Support the team in analyzing sales performance, shopper trends, and business opportunities across channels. Assist in preparing regular business reviews by consolidating data, identifying key insights, and making recommendations to improve product performance, distribution, and promotional effectiveness.

2) Pre- & Post- Promo Analaysis:

Promotion Evaluation and Execution: Make use of data and analysis of promotion investment effectiveness to optimize sales volume and profitability by identifying profitable lines and bestsellers; monitoring, proposing and implementation/ execution of promotions and activations based on most optimal promotional mix strategies with buyers, customers and key persons

3) Trade Initiaive Project Execution and Coordination:

Support/ propose the planning and end-to-end execution of trade marketing initiatives, including new listings, merchandising rollouts, display activations, and retail expansion projects. Coordinate across internal teams and external stakeholders—including stores, vendors, and logistics partners—to ensure timely and successful completion of projects.

4) Operational Planning & Admin Support:

Provide day-to-day support in managing promotional calendars, retail execution trackers, inventory coordination, and sales updates. Help maintain organized records and ensure smooth operational processes across the business.

5) Visual Merchandising: propose and recommend eye-catching product displays at retail stores to highlight the product's strength and promote the image of the Company through posters, shelf strips, wobblers and others and execution in-stores

6) Inventory Management: Monitor store and internal inventories and ensure no out of stocks situations

7) Perfect Store Execution: Work, communicate and maintaining relationships with buyers and key point of contacts to ensure that stores and shelves are stocked and maintained with the right types and quantities of products. Display, arrange, price, and rotate products in stores when required and aligning POSMs with buyers, stores and set up in accordance in-store requirements.

8) New Product Launches: Utilizing the 4P to conceptualize and recommend launch plan for intended new products

Required Skills and Requirements:

1) Singaporean or Singapore Permanent Resident

2) NITEC/Higher NITEC, Polytechnic or above

3) Must be committed to providing outstanding customer service

4) Outgoing character, loves to meet new people, strong communication and interpersonal skills. Self-motivated, yet team oriented—must have a collaborative working style.

5) Highly organized with the ability to juggle multiple projects simultaneously. Ability to meet all deadlines under pressure and react to unexpected schedule changes.

6) Open minded with a passion for continuous improvement and challenges.

7) Experience with Claude is a bonus

Benefits:

• Non hierarchical flat working structure with direct mentorship from Head of Sales
• Hybrid working environment with downtown co-working space at SMU Connexion
• Monthly lunch and learns with team
• Exposure to leading retailers and merchants across Singapore
• Ability to accelerate your career while learning the ropes on brand building and industry