Trade Marketing Executive

The TradeMarketing Executive will bridge the gap between brand marketing and sales.You will be responsible for designing and executing channel-specific strategiesthat drive product visibility, increase off-the-shelf sales, andstrengthen our brand presence within Singapore's competitive retail landscape.

Key Responsibilities

1. Promotional Strategy & Execution

. Develop and execute the MonthlyPromotional Calendar for keyaccounts (FairPrice, Sheng Siong, etc).

. Design and manage Gift-With-Purchase(GWP) programs and'Purchase-with-Purchase (PWP) mechanics specific to the noodlecategory.

. Coordinate the end-to-end execution of in-storeactivations, sampling roadshows, and seasonal campaigns.

. Monitor and analyze the effectiveness of trade promotions(ROI) and provide recommendations for future activities.

. Coordinate with the Sales team to ensure promotional stocklevels are sufficient for high-traffic periods (e.g., Lunar New Year,Mid-Autumn Festival).

2. On-Ground Activation & Merchandising

. Oversee FoodTasting/Sampling activations: Manage agencies, ensure promoters are trainedon the perfect serve (cooking time, texture, seasoning), and ensureall equipment (induction cookers, kiosks) is present.

. Conduct regular marketvisits to ensure Planogramcompliance and Share of Shelf (SOS) targets are met.

. Manage the production and deployment of Point-of-Sale Materials (POSM),such as wobblers, shelf talkers, and secondary displays (pallets/end-caps).

3. Distributor & Agency Management

. Act as the lead coordinator for third-party merchandising agencies and promoteragencies, ensuring high standards of punctuality and product knowledge.

. Conduct briefing sessions for field teams before everymajor product launch or seasonal campaign.

4. Market Intelligence & Analytics

. Track and analyze the effectiveness of promotions (ROI) andprovide recommendations for future spends.

. Monitor CompetitorActivity: Keep a pulse on new flavor launches, pricing shifts, and displaytactics from rival noodle brands.