Develop and execute brand campaigns / trade marketing plans across various marketing channels (Modern Trade, General Trade, HORECA)
Track and analyze the effectiveness of trade marketing campaigns in order to provide appropriate recommendations/insights to the Brand manager / Brand Principal to drive continuous improvement
Work on increasing the visibility of company's products by developing and executing in-store promotions, displays, and trade events in collaboration with retail partners
Collaborate with cross-functional teams to ensure brand consistency across the organisation
Identify and capitalise on emerging trends and opportunities to elevate the brand
Work closely with in-house designers to create compelling content (e.g. social media posts &/or promotional materials) to enhance brand visibility and awareness
Manage and control the brand's budget to ensure efficient and effective use of resources for various programs and initiatives
Monitor inventory level and ensure no out-of-stock situations
Facilitate and be present for the brand's activation activities (including event set-ups etc)
Qualifications
Minimum 2 years of experience in brand management / marketing in FMCG industry
Diploma in Marketing / Business Management
Possess some experience working with Modern Trade, General Trade, Food Services
Strong Analytical Skills to interpret sales data, market trends, and promotional performance, and to provide actionable insights.
Sales & Marketing capabilities to align trade activities with brand positioning and sales targets.
Effective Communication skills to collaborate with internal teams and external partners, and to present plans and results clearly.
Proficiency in MS Excel and PowerPoint for reporting, analysis, and presentation of trade initiatives.
Ability to work independently, manage multiple projects, and maintain attention to detail in a fast-paced environment.
