Role Description
A Tourism Marketing Manager / Destination Marketing Executive / Event & Tourism Coordinator plans, promotes, and manages marketing campaigns and events to attract visitors and enhance the visibility of destinations, tourism services, or events. This role combines marketing, event management, and stakeholder engagement to boost tourism engagement and revenue.
Key Responsibilities:
- Develop and execute marketing campaigns to promote destinations, attractions, or tourism services
- Plan, coordinate, and manage tourism-related events, exhibitions, and promotional activities
- Collaborate with tourism boards, hotels, travel agencies, and other stakeholders
- Conduct market research to identify trends, visitor preferences, and competitive opportunities
- Manage social media, content marketing, and digital campaigns for tourism promotion
- Monitor campaign performance and prepare reports with insights and recommendations
- Coordinate logistics, vendors, and on-ground event execution
- Ensure brand consistency and quality in all marketing and event initiatives
Qualifications:
- Bachelor's degree in Marketing, Hospitality, Tourism, or related field
- 26 years of experience in tourism marketing, destination management, or event coordination
- Knowledge of tourism industry trends, marketing strategies, and event management
- Strong communication, negotiation, and stakeholder management skills
- Proficiency with marketing tools, social media platforms, and project management software
Key Skills:
- Tourism marketing and destination promotion
- Event planning and coordination
- Digital marketing and social media management
- Market research and analytics
- Budget management and reporting
- Stakeholder engagement and collaboration
- Creativity, communication, and organization
Common Industries Hiring This Role:
- Tourism Boards and Destination Management Organizations
- Hotels, Resorts, and Travel Agencies
- Event Management and Hospitality Companies
- Airlines and Transportation Services
- Government and Public Sector Tourism Departments
- Marketing and Digital Agencies
