COMPANY DESCRIPTION
MINDS has been caring for Persons with Intellectual Disabilities (PWIDs) and their families since 1962.
Grounded in the belief that all PWIDs have innate abilities and talents, MINDS is committed to empowering them and enhancing their quality of life, while advocating for greater inclusivity for PWIDs as a nation.
MINDS is today one of the largest charities in Singapore employing more than 1200 staff. With the key focus to expand community-based services, improving the employability of PWIDS, strengthening education, and engendering inclusive community living, MINDS offers a holistic range of services and programmes across the PWIDs lifespan.
These include schools, employment and training development centres, home-based care services and community-based services to cater to the physical, psychological, environmental and social needs of PWIDs. For more information, please visit www.minds.org.sg.
RESPONSIBILITIES
Responsible for the development and execution of Strategic and Integrated Communications to strengthen visibility, awareness and understanding of MINDS, and to spread the narrative of inclusion, empowerment and advocacy for PWIDs.
If you have the knack for engaging people through storytelling and creative writing if you believe in the power of shared experiences and collaboration to advocate social inclusion if you wish to contribute your skills to empower PWIDs and improve their quality of lives we welcome you to join the MINDS Communications Team.
MINDS 65th Anniversary (M65)
- Lead coordination of deliverables and timelines across creative and production milestones. This includes overseeing the development of the campaign's visual identity, creation of M65 publication and production of commemorative items.
Social Media
- Develop posts for MINDS social media platforms. This includes the creation of visuals (static/ GIFs/ carousel) and content development/ editing.
- Manage social media community
- Engage (ongoing) influencers to amplify the reach of MINDS content
- Initiate and expand MINDS social media influence and engagement, through new channels, content creation, etc.
- Ensure MINDS social media platforms are maintained and maximised for engagement and storytelling, through development of social media content calendar, etc
- Manage social media analysis and measurement of outreach success/outcomes.
Website Management
- Manage and update website content on WordPress, ensuring information relayed to the public is accurate, consistent and in alignment with organisational messaging. This includes content refresh, copy editing and coordination of updates with internal stakeholders.
Media Management
- Monitor media coverage and prepare consolidated updates for internal reporting
- Provide PR support for MINDS events and announcements, including coordination with media outlets.
- Support photography and asset management for media and corporate use.
Corporate Communications
- Review and facilitate external partners requests for collaboration and publicity materials with mention of MINDS, ensuring compliance with brand guidelines.
- Support the development and production of corporate publications e.g. corporate brochure, annual report, newsletters and videos.
- Generate ideas to elevate the brand while providing assistance to entities to ensure compliance of branding guidelines.
QUALIFICATIONS- Degree in Mass Communications/ Marketing/ Digital Marketing/ or relevant subjects
OTHER INFORMATION- At least 2 years of work experience in communications, marketing, content creation with good grasp of written, editorial and oral communications
- Good grasp of written, editorial and oral communications
- An eye for photography and graphic design
- Added advantage for those with knowledge / skill /experience in graphic design, video editing, media relations, corporate branding, digital marketing, WordPress, SEO
Please note that your application will be sent to and reviewed by the direct employer - MINDSG LTD
