Performs a variety of data analysis techniques, translates data into insights, and usable design solutions that are actionable and can be applied to the design process.
Integrates Human Factors Engineering principles into the design and development process, accounting for perceptual, physical, and cognitive abilities in the usage of products and services.
Produces specifications, standards, and user requirements, as applied to product design and development.
Represents the needs and preferences of the end user throughout the design and development process.
Has broad accountability of the user experience, from initial set-up/install (out-of-box experience) through the product lifecycle.
Defines and executes behavioral studies to guide the design process (e.g., yielding both qualitative and quantitative data).
Delivers the necessary artifacts to capture the intended user experience to implementation/engineering entities (e.g., specifications, guidelines, prototypes, UI designs, etc).
Presents test results to development teams and executive leadership to guide and drive the business in accordance with corporate strategies.