Business Function
Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.
Job Purpose
This role is accountable for evolving the corporate website from a traditional publishing platform into a
futureready, AInative corporate interface — underpinning DBS's brand, reputation, and trust in an
Agentic AI world.
The role oversees
strategy, platform, content, experience, governance, and operating model, ensuring the website delivers trusted, compliant, and highquality engagement for all stakeholders, including investors, media, customers, talent, regulators, and AI agents.
Key Accountabilities
- Own the endtoend enterprise website (pWeb) across strategy, platform, content, experience, and governance
- Establish the website as a strategic enterprise platform, not a static channel
- Embed Agentic AI capabilities responsibly to enhance experience, efficiency, and insight
- Ensure brand integrity, regulatory compliance, accessibility, and trust at all times
- Build a scalable, resilient, and futureready operating model
- Drive strong crossfunctional alignment across Marketing, Technology, Data, Legal, Compliance, and Business teams
Responsibilities
Corporate Website Strategy & Ownership
- Define and own the longterm vision, roadmap, and priorities for the enterprise website
- Position the website as a living corporate interface aligned to DBS's brand, reputation, and enterprise strategy
- Translate business, communications, and regulatory requirements into a coherent pWeb strategy
Agentic AI & Intelligent Experiences
- Lead adoption of Agentic AI capabilities across the corporate website, including:
- Conversational and assistive experiences
- Personalised and roleaware content journeys
- AIassisted discovery, navigation, summarisation, SEO/GEO, and optimisation
Experience, Content & Brand Stewardship
- Set enterprise standards for experience architecture, content quality, and tone of voice
- Ensure corporate content is accurate, consistent, trustworthy, and institutionally sound
- Drive content models that support modularity, reuse, realtime assembly, and AI consumption
- Govern content lifecycle, approvals, and compliance across the corporate website
Platform & Architecture Stewardship
- Own the corporate website platform stack, including CMS, design systems, APIs, analytics, and AI integration layers
- Champion a composable, APIfirst, AIready architecture aligned to enterprise standards
- Ensure platform performance, security, resilience, accessibility, and scalability at global scale
Governance, Risk & Compliance
- Establish and enforce governance across:
- Regulatory and legal compliance
- Brand and reputational risk
- Data privacy, AI safety, and model risk
- Work closely with Legal, Compliance, Risk, Brand, and Communications teams to maintain institutional trust
Operating Model & Capability Building
- Define a modern pWeb operating model spanning product, experience, content, engineering, AI, and analytics
- Build and lead a highperforming, multidisciplinary team and partner ecosystem
- Drive capability uplift, new roles, and AIaugmented ways of working within the website organisation
Performance & Continuous Optimisation
- Define and track KPIs across experience quality, engagement, trust, efficiency, and impact
- Leverage analytics and AI for insightled optimisation and early risk detection
- Continuously evolve strategy based on performance, stakeholder needs, and technology shifts
Requirements
- 10+ years in digital platforms, enterprise websites, or digital product leadership
- Proven leadership of largescale corporate or enterprise digital platforms in regulated environments
- Strong experience in digital transformation, platform modernisation, and AIenabled experiences
- Track record of senior stakeholder management and crossfunctional leadership
- Bachelor's/ Master's degree in Business, Marketing, Communications, Technology, Design, or related discipline
- Advanced qualifications in digital strategy, product, AI, or experience design preferred
- Strategic, systemslevel thinker with strong future orientation
- High judgement in balancing innovation with risk, trust, and governance
- Executivelevel communication and influence
- Clear ownership mindset and decisiveness
- Proven change leader in complex organisations
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Location:
DBS Asia Central
Job:
Marketing and Communications
Schedule:
Regular
Employee Status:
Full time
