Strategy Lead (Brand & Business Consultancy)

Our client is a brand-led strategy & transformation partner, working with consumer brands across a number of sectors - from financial services, to automotive, to retail. They are now looking to hire a Strategy Lead for their Singapore office. A global consultancy, their work spans growth & innovation strategy, brand experience, digital transformation, customer experience and proposition development. Established in APAC over a decade ago, you'll be joining a team supporting clients within the region. It's a small, collaborative and down-to-earth team, with a supportive culture and very little hierarchy.

This is an exciting opportunity to work primarily with one of the consultancy's key accounts in a role that combines strategic leadership, client leadership, project team management and commercial support. As a Strategy Lead, you'll essentially be responsible for consistently strong thinking and delivery across a varied portfolio of work. This is a client facing role, where you'll work closely with senior client stakeholders and internal teams to define challenges, shape the strategic approach and deliver high-quality work.

Responsibilities will include:

• Leading strategy across complex engagements, bringing structure and clarity to business, customer and brand challenges
• Building client relationships, acting as a trusted strategic partner to senior stakeholders and ensuring a strong understanding of their business and priorities
• Leading project teams, setting direction, challenging thinking and ensuring high-quality work throughout the project lifecycle
• Turning customer, market and business insight into clear, commercially relevant strategies and recommendations
• Working across a varied portfolio of projects spanning growth, innovation, customer experience, digital transformation, propositions, portfolio and brand strategy
• Facilitating senior client discussions and workshops and presenting strategic recommendations clearly and persuasively
• Coaching and developing consultants and strategists within project teams
• Supporting commercial activity across the account and helping develop new briefs and scopes of work
• Working closely with senior consultancy leadership to maintain and develop the overall client relationship

About You

We are looking for an experienced strategist who has built their career within growth consulting, brand strategy, innovation consulting or a closely related strategy environment.

You should bring:

• Strong experience in growth consulting / brand strategy / innovation strategy, ideally within a consultancy environment (6-10+ years)
• Experience solving broad business and customer challenges
• A track record of leading complex strategy projects from initial brief through to final recommendations
• Strong client leadership skills and confidence working with senior stakeholders
• The ability to connect customer and market understanding with wider commercial and business strategy.
• Experience leading and developing project teams
• Strong problem-solving skills and the ability to bring structure to complex or ambiguous challenges
• Excellent facilitation, presentation and strategic storytelling skills

Key words:

Growth consulting · Brand strategy · Growth strategy · Innovation strategy · Business strategy · Customer strategy · Customer experience · Digital transformation · Brand transformation · Brand positioning · Portfolio strategy · Proposition development · Value proposition · Brand architecture · Brand experience · Commercial strategy · Strategic consulting · Management consulting · Consumer strategy · Market strategy · Business transformation · Innovation · Strategic transformation · Customer-led growth · Brand-led growth · Organisational change · Strategy development · Strategic insights · Consulting · APAC strategy