Company Description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
Owns end-to-end media and integrated strategy for a major hospitality account. Acts as the primary strategic partner to senior client stakeholders while remaining hands-on across insight development, planning, deck creation, innovation, measurement, and awards. This role combines upstream strategy leadership with day-to-day delivery responsibility.
Key Responsibilities
Client & Account Leadership
- Serves as the day-to-day strategic lead for key client account.
- Manages senior client stakeholders across planning, annual plans, and ongoing strategic discussions.
- Shapes briefs, reframes problems, and aligns business objectives with media and communications strategy.
- Applies judgment on when global strategy can be adopted directly and when local or regional adaptation is required.
Audience & Insight
- Leads audience definition, segmentation, and audience sizing across brands and categories for key campaigns.
- Pulls and interprets data from research, platforms, and internal tools.
- Translates insights into clear planning and media implications.
Strategy & Planning
- Owns strategic frameworks for annual planning, executive presentations and key campaign development.
- Defines the role of media across the funnel (awareness, consideration, conversion).
- Works closely with planning, analytics, and activation teams to ensure strategies are executable and measurable.
Deck Ownership & Output
- Builds, structures, and finalises all major strategy decks, from first draft to senior client-ready.
- Responsible for clarity, logic, and presentation quality, including deck beautification.
Innovation & Transformation
- Identifies innovation opportunities across channels, formats, data, and platforms.
- Works with planning and activation teams to translate ideas into pilots, test and learn plans, and scalable solutions.
- Supports transformation initiatives tied to clear business outcomes.
Measurement, PCR & Effectiveness
- Defines KPIs and learning agendas with planning and activation teams.
- Leads strategic input into PCRs and key post campaign reviews.
- Connects results back to original objectives and future optimisation.
Awards & Thought Leadership
- Identifies award-worthy work and leads awards strategy writing (problem, insight, idea, results).
- Contributes to regional thought leadership and best practice outputs where relevant.
Internal Leadership
- Sets the strategic standard on the account.
- Works cross-functionally across media and creative teams.
- Supports and guides planners to maintain consistent strategic quality across markets.
Qualifications
- 8-10 years experience in media and communications strategy.
- Experience in large, complex, multi-market accounts.
- Strong grounding in media fundamentals, marketing principles, measurement (including cross media, MMMs), data, and audience strategy.
- Comfortable operating at the senior client level while remaining hands-on.
- Strong written, presentation, and stakeholder management skills.
