Strategy & Operations Lead, APAC

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Responsibilities
About the Team

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

Responsibilities

- Collaborate across several cross-functional teams in order to support the development of the overall strategy for APAC Business Marketing.

- Drive alignment across global, regional teams by setting up and maintaining the right cadence of the business, including managing key meeting agenda, Townhalls and QBRs.

- Support bi-annual planning cycles and relevant prioritization and planning processes.

- Regularly report on marketing activities, OKRs and results. Attend and contribute to departmental meetings and strategy sessions.

- Develop and maintain a comprehensive marketing budget, tracking all marketing expenses against allocated funds and continuously allocating across various marketing channels to ensure maximum ROI.

- Implement and oversee a budget governance process to ensure compliance with financial and corporate guidelines, as well as regular reporting on budget utilization.

- Drill into the performance of our marketing channels to identify optimal Go-To-Market strategies and offer actionable insights to drive continuous channel optimization towards higher ROI.

- Set up regular reporting on Go-To-Market strategies to track improvements against targets.

- Drive strategic initiatives to optimally set up our organization and operating model and drive growth of the business.

Qualifications

Minimum Qualifications

- Extensive senior leadership experience in media, digital advertising, marketing, communications, consulting or business strategy.

- Proven track record of building and leading high-performing development teams, including experience scaling across international, cross-border markets and managing regional market complexity.

- Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.

- Experience in handling projects end to end in cross functional environment.

- Understanding of international business and culture.

Preferred Qualifications

- Creative, outside-the-box thinker and strategist.

- A team player and collaborator, strong relationship-building and leadership skills.

- Versatile and dedicated to efficient productivity.

- Passion for TikTok marketing, and up for the challenge of building something from the ground up.

- Ability to thrive in a rapid, agile, and ambiguous growth environment.