Strategic Communications Consultant

Job Description

The day-to-day responsibilities of the Strategic Communications Consultant include and not limited to:

1.BRANDING & COMMUNICATIONS

. Develop and drive integrated marketing communications programmes to deliver key messages through physical and digital channels.

. Maintain brand integrity of the organization across all communications mediums.

2.EDITORIAL CONTENT

. Develop media engagement strategy for municipal success communications.

. Develop and manage corporate collaterals such as (but not limited to) newsletters, publications, and publicity posters.

. Collate and coordinate content from various sources to localize content and language.

. Participate and provide strategic advice for publications and associated content.

. Work with external vendors on content for municipal success videos.

3.DIGITAL MARKETING

. Develop, implement and manage social media content strategy and campaigns.

. Increase and improve the quality of online/social media presence and marketing efforts.

. Generate, design, and publish content that builds meaningful connections and encourages engagement.

. Stay up to date with the latest social media best practices and technologies.

4.PRESS AND MEDIA MANAGEMENT

. Anchor and maintaining strong relationships with the media.

. Manage Chairman and Vice-Chairman's media appearances, such as doorstops and other press briefings for constituency events.

. Prepare speaking points, fact checks, location selections, staging, photography planning, audio and video recordings, transcribing, circulation of reports, follow-ups with media and review of such events.

. Develop media materials, speeches, interview responses for spokespersons.

. Conduct media pitching, onsite media management and engagement.

5.PUBLIC AFFAIRS

. Maintaining clear two-way communications, and positive relations with relevant official bodies and stakeholders.

. Manage, build and strengthen relations with multiple government agencies and other organisations.

REQUIREMENTS

. Excellent writing skills and ability to deliver creative web content (text, image and video)

. Proficient in English, an advantage if you are bilingual in English and Chinese

. Good understanding of Social Media KPIs, SEO and web traffic metrics

. Excellent knowledge of Facebook, Instagram, Tiktok and other social media best practices

. Experienced in using tools such as Google Adwords/Analytics, WordPress

. Proficiency in designing tools such as Adobe CS will be an advantage

. Photography and videography skills are an advantage

. Experience in corporate communications and media management is preferred

. Bachelor's degree with 5 to 7 years of relevant experience

. Good team player who is able to work effectively at all levels of an organisation, with the ability to contribute constructive and practical ideas