Sr Executive Social Media

Company Overview

One World International School is a private, co-educational day school offering a comprehensive international education for students from Early Childhood 1 to Grade 12 (ages 3-18). The school delivers globally recognised curricula, including the International Baccalaureate Primary Years Programme and Cambridge International Examinations

OWIS provides a balanced education that combines structured learning, modern teaching practices, and carefully selected world-class curricula. Through an engaging and inquiry-driven learning approach, students develop academically, emotionally, and intellectually while building curiosity and independence.

Job Summary

The Senior Executive Social Media is responsible for managing and growing the school's social media presence across key digital platforms. This role focuses on creating engaging content, capturing authentic school experiences, and supporting marketing and admissions initiatives through impactful digital storytelling.

The role requires a hands-on content creator who is comfortable working in a dynamic school environment, covering events, producing multimedia content, and optimising social media performance through data-driven insights.

Key Responsibilities

Content Creation & Management Plan: Create and publish daily content across Instagram, Facebook, LinkedIn, and YouTube.

Conceptualise engaging reels, short-form videos, and highlight stories to increase reach and engagement.

Develop and maintain content calendars aligned with school events, admissions priorities, and marketing campaigns.

Write compelling captions and craft visual storytelling tailored to each platform.

On-Ground Event Coverage: Attend and capture school events, Open Houses, assemblies, celebrations, and classroom activities

Produce high-quality photos and videos with editing and publishing within short turnaround timelines.

Collaborate with school leaders, coordinators, and teachers to highlight authentic student experiences.

Brand & Campaign Support
Work closely with the Marketing and Admissions teams to develop content that supports student recruitment and lead generation

Ensure consistent brand tone, style, and messaging across all social media platforms.

Coordinate with internal designers or external agencies on visual assets and campaign materials.

Analytics & Performance
Monitor social media performance, including reach, engagement, and follower growth

Optimise content using insights on timing, format, hashtags, and trends

Prepare monthly performance reports with recommendations for improvement.

Community Management: Monitor platform activity and community sentiment.

Respond to comments, messages, and queries professionally and promptly.

Escalate prospective student enquiries to the Admissions team, where appropriate.

Collaboration & Ownership

Collaborate closely with Content, Digital Marketing, and Admissions teams

Bring forward creative ideas, emerging trends, and innovative content formats

Take ownership of the school's social media channels and drive continuous improvement in digital engagement.

Required Skills & Experience

4-6 years of experience in Social Media or Content Creation (experience in education, lifestyle, or youth-focused industries preferred).

Strong hands-on skills in video shooting, editing, and short-form content creation

Proficiency in tools such as Canva, CapCut, Adobe Premiere Pro or similar platforms.

Excellent communication and writing skills

Ability to work in a fast-paced, event-driven environment
Strong sense of visual aesthetics, storytelling, and social media trends

What Makes This Role Exciting

Opportunity to work in a vibrant international school environment with diverse content opportunities.

Play a key role in shaping the digital voice of a growing international school brand
Creative freedom to experiment with new formats, storytelling approaches, and social media trends
Take ownership of social platforms and contribute to increasing brand visibility and engagement globally

Work Location: OWIS Punggol Campus