Sr, Demand Generation Manager

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

We're looking for an experienced demand generation manager to lead marketing efforts for flagship events such as AWS Summits/AWS re:Invent. In this role, you will drive audience growth and acquisition strategy, messaging and positioning, campaigns/promotions, and cross-organizational alignment and enablement.

The ideal candidate will have deep experience in event marketing, proven expertise in developing and overseeing growth strategies, crafting messaging, and driving alignment across marketing. Experience operating in a global organization preferred. Excellent communication skills are a requirement, as well as the ability to analyze results, adapt quickly based on performance, and clearly articulate results to senior leadership.

Key job responsibilities
This role leads the demand generation for re: Invent and re:Inforce. Core responsibilities include :

• Overseeing a cross-functional marketing teams to drive outcomes
• Drive audience growth for our global events
• Forecasting and registration goals
• Crafting marketing messaging and positioning
• End-to-end, integrated demand generation planning
• Analyzing results to identify trends and opportunities
• Communicating results to leadership and stakeholders

About the team

Why AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

Basic qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Preferred qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience working with multiple stakeholders at various levels and in different locales to drive alignment