Specialist, CRM Content

Summary

Reporting to the Manager, Customer Growth & Experience, this role plays a key part in the delivery of our overall CRM strategy for beIN SPORTS CONNECT – ensuring the campaigns we're landing are insight driven and customer focused to create communications experiences that build a relationship with the customer and give them plenty of reasons to subscribe and stay longer.

Key Responsibilities

• Support on the planning, briefing and delivery of engaging and highly targeted content marketing campaigns (email, push notifications, in app notifications and web) designed to increase viewing engagement, cross sell / upsell, retention and winback on beIN SPORTS CONNECT.
• Work collaboratively with marketing and product counterparts to ensure projects and communications are considerately planned and executed.
• Execute a well thought out personalised and relevant communication plan across all direct customer-facing on and offline channels.
• Plan and schedule automated and BAU campaigns in a trackable and digestible format, based on commercial targets and past performances.
• Develop new and exciting ideas and ways to communicate with our audiences and increase their engagement through content and campaigns across all touchpoints.
• Constantly consider the customer's experience and the regional approach behind any communication
• Provide timely reporting to internal stakeholders

Requirements

• Able to develop and build segments within a marketing automation platform (familiarity with Braze preferred)
• Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on an enterprise-level marketing automation platform.
• Competency in coding HTML, CSS, and Liquid highly desirable
• Experience or equivalent with delivering customer-facing communications.
• The ability to comprehend data and performance metrics.
• Highly organized with good attention to detail and able to prioritise workload.
• A passion for sports and providing a great customer experience.
• The ability to measure against set objectives and KPI's and produce reports based on findings.
• Creative thinker, customer-first mindset, highly effective, results and data driven
• Comfortable with change and promotes agility in self and their ways of working.