Southeast Asia Regional Head – TikTok Ads

Southeast Asia Regional Head – TikTok Ads

Location

Singapore / Indonesia / Malaysia / Thailand / Vietnam / China

(Flexible working arrangement with frequent regional travel)

Key Responsibilities

• Own and drive Southeast Asia advertising business revenue and profitability (P&L ownership)

• Lead TikTok Ads client acquisition, commercialization, and long-term strategic partnerships across the region

• Build and manage cross-border teams across Southeast Asia and China

• Develop and scale high-performing regional sales and business development teams

• Lead Southeast Asia Go-to-Market strategies and regional market expansion initiatives

• Strengthen regional market presence and drive sustainable business growth

Requirements

• Minimum 8 years of experience in digital advertising, commercialization, business development, or related fields

• Proven track record in advertising sales, platform commercialization, or related commercial products

• Strong leadership and team management experience

• Excellent communication and stakeholder management skills

• Fluency in English is required for regional business communication

• Proficiency in Mandarin (spoken and written) is required as the role will need to liaise closely with China headquarters and Mandarin-speaking business stakeholders across the region

• Willingness to travel frequently across Southeast Asia

Preferred Qualifications

• Experience from leading digital advertising platforms, media agencies, or internet companies

• Candidates with backgrounds from TikTok, Meta, Google, 4A agencies, or other major advertising ecosystems are highly preferred

• Strong understanding of Southeast Asian digital advertising markets

• Existing regional business network and industry relationships within the digital advertising ecosystem will be advantageous