Social Strategist

Havas Play, the Social, Content and Experiential Events unit of Havas Singapore, is seeking a talented and enthusiastic Strategist to join our dynamic team in Singapore.

This role is suitable for someone passionate about online culture, consumer behavior, and the ever-evolving landscape of social media and content marketing. You will play a crucial role in developing insightful strategies that fuel creative ideas and deliver impactful campaigns for our diverse portfolio of clients.

Main Responsibilities

• Team Contribution: Collaborate effectively with Account Servicing and Creative teams to ensure strategic alignment throughout the campaign lifecycle, and ensuring that campaigns meet client objectives.
• Insight Generation: Conduct thorough research (qualitative and quantitative) into social media trends, platform algorithms, content consumption habits, audience behaviors, competitive social strategies, and category conversations to unearth compelling insights.
• Strategy Development: Translate digital insights into clear, actionable, and inspiring strategic frameworks for social media platforms (eg. Instagram, TikTok, Facebook) and various content formats (eg. video, short-form, long-form articles, interactive experiences).
• Brief Writing: Craft comprehensive and inspiring creative briefs specifically tailored for social media, content marketing and PR initiatives, guiding our creative teams in developing groundbreaking work.
• Client Collaboration: Support tam in client presentations, workshops, and discussions, articulating strategic recommendations for social, content marketing and PR effectively.
• Performance Analysis: Contribute to post-campaign analysis, identifying key learnings, optimizing ongoing strategies, and informing future approaches.
• Trend Spotting: Stay relentlessly abreast of the latest social media platform updates, emerging content formats, creator trends, and cultural movements shaping online conversations.
• Audience Mapping: Develop detailed social audience profiles and journey maps to inform targeted content and engagement strategies.

Skills and Requirements

• Degree in Marketing, Communications or any related discipline
• At least 1-3 years of professional experience in a strategic role within an advertising/social marketing agency/marketing consultancy
• Experience in strategic planning and marketing research
• A strong understanding of social media platforms, content marketing principles, and experiential marketing approaches
• Active learner and forward-thinker who excels at identifying evolving social media, content, and communication trends
• Proven ability to conduct research, analyze data, and synthesize complex information into clear, concise insights.
• Excellent written and verbal communication and presentation skills.
• Persuasive and effective communicator; possess strong communication skills (verbal, written, and presentation)
• Pro-active, responsible, accountable, and collaborative
• A natural curiosity for consumer behavior, cultural trends, and brand storytelling.
• Ability to work effectively in a fast-paced, collaborative environment.

About Havas Play

Havas Play is Havas global network dedicated to capturing consumers attention and driving business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. Leveraging insights and talent from the Havas Media Network as well as Vivendi, a global leader in entertainment, Havas Play aims to help brands connect with their audience's passions. Havas Play's core services include partnerships, influencer marketing, sponsorships, social media activation and amplification, and branded content.

About Havas

Founded in 1835 in Paris, France, Havas is one of the world's largest communications group, with nearly 23,000 people operating in over 100 markets and sharing one mission: to make a meaningful difference to brands, businesses, and people.

Adopting a fully integrated model through our 70+ Havas Villages around the world, Havas has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing all its global expertise, tools and capabilities, to create, produce, and distribute real-time, optimized, and personalized marketing solutions at scale. With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology and AI, the teams work together with agility and in perfect synergy within Havas Villages to provide clients with tailor-made solutions that support them in their positive transformation.

Here at Havas, we are committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Kindly note that only shortlisted candidates will be contacted