Social Media Strategy & Account

We are looking for a hands-on Social Media Strategy & Account Lead to help grow Vicinity Agency's social media retainer business.

You will lead content strategy, client recommendations, campaign planning, and performance reviews for selected accounts, while guiding a lean team of content, design, and platform management staff.

This role is suited for someone who enjoys both strategy and execution, and who understands how organic social content, paid amplification, and client servicing work together to drive business results.

As the agency grows, there will be opportunities to take on broader leadership responsibilities.

• Lead social media strategy for client accounts and Vicinity Agency's own channels.
• Develop monthly content pillars, content calendars, campaign angles, short-form video concepts, hooks, captions, and platform recommendations.
• Act as the senior strategic point of contact for selected clients.
• Guide the content and design team to ensure work is clear, strategic, on-brand, and aligned with client goals.
• Review monthly performance data and turn insights into practical recommendations.
• Plan basic paid social campaigns to amplify content, test audiences, and support lead generation.
• Recommend simple paid campaign structures, budgets, audiences, ad creatives, and lead-generation approaches.
• Work with external paid media specialists when deeper performance marketing support is required.
• Support pitches, audits, proposals, and social media recommendations for new business opportunities.
• Help improve internal workflows, reporting templates, onboarding, content review processes, and service packages.

• 4 to 8 years of experience in social media strategy, content marketing, digital marketing, or agency account management.
• Experience managing or leading client social media accounts.
• Strong understanding of LinkedIn, Instagram, TikTok, YouTube Shorts, and short-form content strategy.
• Able to turn business goals into content plans and campaign ideas.
• Comfortable presenting recommendations to clients.
• Able to review content performance and explain what should be improved.
• Working knowledge of paid social campaigns, especially Meta Ads, TikTok Ads, LinkedIn Ads, or YouTube Ads.
• Able to guide junior team members and improve the quality of their work.
• Comfortable working in a lean, growing agency where processes are still being built.