SOCIAL MEDIA MARKETING SENIOR EXECUTIVE

• Support the execution of marketing campaigns across digital and offline channels.
• Assist in updating and maintaining the company website and other digital channels with accurate, timely content.
• Manage day-to-day social media activities (Facebook, Instagram, TikTok), working closely with the appointed agency to ensure execution aligns with the campaign.
• Update and distribute the company brochures/catalogues regularly.
• Manage and update Google My Business listings and assist in replying to reviews.
• Work closely with sales & production teams to propose weekly or monthly promotions of our company products to generate more online/offline engagement.
• Monitor and respond to general inquiries received via email and social media, escalating them to the relevant team as needed.
• Coordinate with in-house designers to brief on marketing artwork, assist with revisions, and manage task timelines.
• Communicate with appointed vendors
• Conduct basic market research and competitor analysis to support campaign planning and content development.
• Schedule and publish LinkedIn content based on approved topics.
• Assist in extracting and compiling marketing reports, campaign metrics, and ad performance whenever relevant and needed.
• Stay updated with marketing trends and support the smooth day-to-day operation of the marketing department.

This description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. Job roles and responsibilities may be revised from time to time to support business growth and need.

Job Requirements:

• Degree in Marketing, Communications, or a related field
• 1-2 years of experience in marketing or relevant experience
• Familiarity with CRM tools or customer loyalty programs is a plus
• Basic knowledge of SEO and Meta Business Suite or Facebook/Instagram ad platforms as well as TikTok Ads is a plus
• Proficient in Canva or other basic design tools
• Strong writing and communication skills in English
• Creative and innovative
• Attention to detail
• Organised, responsive, and able to multitask across projects
• Team player with a can-do attitude and willingness to learn
• Self-motivated - ability to manage campaigns with minimum supervision.
• Comfortable working on-site and engaging directly with business units