Company Overview
Sanook Group Pte Ltd operates two Thai food establishments, including Yaowarat Seafood, serving authentic Thai street food with the freshest seafood grilled, baked, or steamed.
Job Summary
Lead and grow a diverse portfolio of social media accounts across home renovation, construction, carpentry, and F&B sectors in Singapore. Develop platform-specific strategies, create engaging content, leverage AI tools, and drive measurable business outcomes.
Responsibilities
- Develop and implement tailored social media strategies for Facebook, Instagram, TikTok, and Xiaohongshu aligned with Singapore market trends and audience behaviors for multiple brand verticals.
- Produce and schedule consistent, high-quality content including Reels, TikToks, carousels, Stories, and static posts to engage target audiences.
- Capture and edit basic photography and videography content using smartphones and basic gear to showcase products, site progress, food styling, and interiors.
- Utilize AI tools (e.g., ChatGPT, Midjourney, Canva Magic, CapCut AI, Runway) to generate captions, enhance images, edit videos, forecast trends, repurpose content, and optimize ad copy.
- Manage community engagement by responding to enquiries, handling reviews, building trust, and encouraging user-generated content across accounts.
- Plan, execute, and optimize paid advertising campaigns on Meta Ads, TikTok Ads, and Xiaohongshu promotions targeting relevant local audiences.
- Track, analyze, and report social media performance metrics weekly and monthly using native analytics and tools like Meta Business Suite; recommend strategic adjustments.
- Monitor social media trends, viral formats, algorithm changes, and competitor activities to keep content fresh and competitive.
- Collaborate on cross-promotional campaigns and identify influencer and KOL opportunities to amplify brand reach.
- Maintain consistent brand voice while adapting tone to suit each vertical's audience and objectives.
Preferred Competencies And Qualifications
- Experience in home renovation, interiors, construction services, or F&B marketing in Singapore.
- Familiarity with social media management and editing tools such as Later, Buffer, CapCut, Canva Pro, and Meta Business Suite.
- Knowledge of influencer and KOL outreach in Singapore, especially for Xiaohongshu lifestyle and food creators.
- Basic graphic design or SEO understanding.
Benefits
Other Information
- Competitive salary with performance bonuses linked to lead and booking growth.
- Flexible hybrid working arrangements in Singapore.
- Budget allocated for tools, stock assets, and small advertising tests.
- Opportunity to influence strategies across growing verticals.
- Supportive environment encouraging experimentation with AI and new content formats.
- To apply: Send your resume, portfolio (including multi-account examples if possible), and a brief note on a recent trend or idea you would apply to our cafe or interior accounts.
