Social Media Marketing Manager

Job Summary

The Social Media Marketing Manager is responsible for planning, executing, and managing the company's social media strategy to increase brand awareness, generate leads, and support sales growth in the commercial kitchen equipment market.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and sales objectives

• Manage company social media accounts (e.g. Facebook, Instagram, LinkedIn, TikTok, YouTube)

• Create engaging content including product highlights, project showcases, case studies, videos, reels, and industry insights

• Promote commercial kitchen equipment such as cooking appliances, refrigeration, dishwashers, stainless steel fabrication, and turnkey kitchen solutions

• Plan and execute paid social media campaigns to generate leads and inquiries

• Collaborate with sales and project teams to showcase completed projects and customer success stories

• Monitor social media performance, analyze metrics, and prepare monthly reports with insights and improvement plans

• Engage with followers, respond to comments and inquiries promptly, and manage online reputation

• Stay updated on social media trends, competitor activities, and industry developments

• Coordinate with designers, photographers, and videographers for content production

Requirements & Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Communications, or related field

• Minimum 3-5 years of experience in social media marketing

• Experience in commercial kitchen equipment, F&B, hospitality, construction, or industrial products is an advantage

• Strong knowledge of social media platforms, analytics tools, and advertising managers

• Ability to translate technical products into engaging and easy-to-understand content

• Good copywriting skills in English (additional languages are an advantage)

• Creative, detail-oriented, and results-driven

• Ability to manage multiple projects and meet deadlines