As a Social Media Marketing Manager, you will be working closely with our creative team to design and produce interactive promotional social contentand maintain a smooth user interface for our e-commerce website. You'll be responsible for producing content that matches the brand's, aesthetic, andcontent strategy, including social media graphics design, websites, andpromotional artworks.
JOB DESCRIPTION:
- Design artwork for various online platforms such aspromotional banners, website & social media
- Manage social media platforms and create shareablecontent
- Create and design email newsletters for new products/promotions / campaigns
- Research on global graphic design trends in electronics andcurrent social media trends
- Update website timely (new products, change of product'scontent/design
- Produce and edit photographic and video content
- Edit company's internal document designs and layouts
- Coordinate with other department/partnering companies/brandwith designing and content
- Provide graphics or designs to support differentpromotions/events/exhibitions
- Propose new design concepts/ ideas constantly and sharedigital marketing trends positively
- Perform other duties related to content and design/visualcreation.
- Any other duties as assigned by superior(s)
Responsibilities
- Produce engaging video content for social media platforms,websites, and marketing campaigns (e.g., short-form videos, ads, tutorials,promotional content).
- Collaborate with the marketing and creative teams toconceptualize, storyboard, and execute video projects.
- Edit raw footage using video editing software, including colorgrading, audio, and motion graphics.
- Ensure all content aligns with brand guidelines and campaignobjectives.
- Stay up-to-date with trends in video content, social media, anddigital marketing.
- Manage multiple projects and meet deadlines in a fast-pacedenvironment.
Key Responsibilities
Social Media Video Content Creation
- Plan, create, and publish short form video content for TikTok, InstagramReels, Facebook, and YouTube Shorts.
- Develop engaging storytelling formats that capture attention in the firstfew seconds.
- Research and implement trending content formats and viral hooks.
Video Filming & On-Camera Presence
- Film marketing videos using smartphone or camera equipment.
- Occasionally appear on camera as a presenter or talent for social mediacontent.
- Work with the marketing team to create engaging educational, promotional,and lifestyle videos.
Content Strategy & Planning
- Plan monthly social media content calendars.
- Brainstorm new creative concepts for video campaigns.
- Identifytrending topics and adapt them to the brand.
Video Editing
- Edit videos for social media using tools such as, CapCut, Adobe PremierePro, Final Cut Pro
- Add subtitles, motion graphics, and transitions optimised for socialmedia viewing.
Graphic Design for Social Media
- Design social media graphics, promotional posts, and visual creatives.
- Create static visuals for Instagram posts, Facebook ads, and marketingcampaigns.
- Ensure visuals follow brand guidelines and maintain a consistent style.
- Tools such as Canva, Adobe Photoshop, Adobe Illustrator
AI Powered Content Creation
- Use AI tools to improve content production speed and creativity.
- Examples, AI video generation tools, AI video editing tools, AIvoiceovers, AI caption generation
- Experience with tools such as ChatGPT, CapCut AI, Runway ML, Sora,Descript, Midjourney, Canva AI, Adobe AI tools, or similar AI tools
Performance Optimisation
- Track performance metrics such as views, engagement, and conversions.
- Analyse which content performs best and improve future videos.
- Work with the marketing team to produce high converting ad creatives.
REQUIREMENTS:
- Holds a diploma in visual art, design, mass communicationor related fields, with portfolio submission
- Preferably with at least 1-year experience indesign/digital or related industry
- Experience in videography with video skills is required, candidates with photography experience may also be considered
- Ability to use Adobe Photoshop, Illustrator & PremierePro/ other video-editing software
- Ability to transfer ideas to design
- Ability to work under a fast-paced environment
