Social Media Marketing Manager

The job scope listed is for all brands under Aliyah Rizq Group:

• Aliyah Rizq Holdings - Korban and Aqiqah

• Meat Aliyah Rizq - halal meat products

• Aliyah Rizq Farm - farm tourism

Ownersheep Program

1. Social Media Strategy

Objective: Develop and implement comprehensive social media strategies that increase brand awareness, strengthen customer engagement, generate leads and support business objectives.

Responsibilities:

• Develop monthly social media strategies.

• Manage Facebook, Instagram and TikTok.

• Plan campaigns around promotions, product launches and seasonal events.

• Conduct competitor analysis and monitor trends.

• Set KPIs and review performance.

Key Deliverables:

• Monthly Content Strategy

• Campaign Briefs

2. Content Management

Objective: Plan, create, organise and publish engaging content while maintaining a consistent brand identity.

Responsibilities:

• Develop monthly content calendars at least four weeks in advance.

• Posting frequency: Instagram 2 posts/week, 2 reels/week TikTok 3 videos/week.

• Maintain a balanced mix of products, educational, trend-based, and promotional content.

• Manage workflow from brief to publishing and review.

• Ensure all content includes a clear objective and CTA where appropriate.

Key Deliverables:

• Content Calendar

• Graphics using Canva

• Videos using Capcut

3. Community Management

Objective: Build strong customer relationships through active engagement.

Responsibilities:

• Monitor comments, messages, reviews and mentions daily.

• Respond promptly to enquiries.

• Escalate complex cases to relevant parties.

• Encourage community engagement.

Key Deliverables:

• Enquiry Log

• FAQ Updates

4. Analytics & Reporting

Objective: Measure performance and recommend improvements.

Responsibilities:

• Track reach, engagement, conversions and ad performance.

• Prepare monthly dashboards and reports.

• Analyse campaign results and provide recommendations.

Key Deliverables:

• Monthly Dashboard

• Monthly Report

5. Campaign Execution

Objective: Execute campaigns from planning to reporting.

Responsibilities:

• Develop campaign objectives, budgets and timelines.

• Run paid ads on campaigns.

• Coordinate with internal teams.

• Optimise campaign performance.

• Conduct post-campaign reviews.

Key Deliverables:

• Campaign Brief

• Performance Report

• Budget Control for Ads

6. Brand Consistency

Objective: Ensure all marketing materials follow brand guidelines.

Responsibilities:

• Use approved logos, colours, fonts and messaging.

• Ensure all content is aligned with brand identity before publishing.

• Maintain brand assets.

7. Trend Monitoring

Objective: Keep marketing relevant and competitive.

Responsibilities:

• Monitor industry trends and competitors.

• Research platform updates.

• Recommend new ideas and tools.

8. Collaboration

Objective: Work with internal departments to achieve marketing goals.

Responsibilities:

• Coordinate with management, sales, operations and customer service.

• Support company events.

• Meet project deadlines.

9. Graphic Design

Objective: Produce high-quality visual assets for digital and print.

Responsibilities:

• Design posters, banners, social media graphics, brochures and advertisements.

• Ensure all design and tone used are aligned with brand identity.

• Maintain organised editable files.

Key Deliverables:

• Digital Assets

• Print Materials