This role focuses on establishing and managing a strong presence for an education-focused brand on LINE, targeting Japanese students aged 18–30. The successful candidate will be responsible for setting up and optimizing a LINE Official Account and LINE Ads account, including configuring payment settings. The position requires designing and launching initial ad campaigns using images or video, with a focus on effective audience targeting and campaign performance. The role is fully remote, and candidates with a deep understanding of the Japanese education sector and bilingual proficiency in Japanese and English are highly preferred. There is potential for ongoing collaboration based on campaign results.
Deliverables
- Set up and configure a LINE Official Account and LINE Ads account, including payment integration
- Design and launch initial ad campaigns tailored to Japanese students aged 18–30
- Develop creative assets for campaigns (images or video)
- Implement audience targeting strategies specific to the Japanese education market
- Monitor campaign performance and provide regular performance reports
- Offer recommendations for campaign optimization and future improvements
Requirements
- Proven experience managing LINE Ads campaigns, preferably in the education sector
- Strong understanding of the Japanese market and audience targeting strategies
- Bilingual proficiency in Japanese and English
- Ability to create engaging ad creatives (images or video)
- Experience with campaign analytics and performance reporting
- Preference for candidates based in Japan or with significant experience in the Japanese market
- Excellent communication skills and ability to work independently in a remote setting
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