This role is focused on launching and scaling the social media presence for a new men's grooming product. The successful candidate will be responsible for developing and executing a comprehensive social media strategy across TikTok, Instagram, and LinkedIn, with the goal of building brand awareness and engaging a targeted audience. The position is remote and requires a proactive, creative professional who can independently manage daily operations and drive measurable growth for a startup product in a competitive market.
Deliverables
- Develop and implement a tailored social media strategy for the new product launch
- Create, schedule, and publish engaging content across TikTok, Instagram, and LinkedIn
- Monitor social channels, respond to comments, and foster community engagement
- Analyze performance metrics and adjust strategies to optimize reach and engagement
- Collaborate with internal stakeholders to align messaging and campaign objectives
- Stay updated on industry trends and competitor activity to inform content and strategy
Requirements
- Proven experience managing social media for consumer brands, ideally in grooming, beauty, or lifestyle sectors
- Strong knowledge of TikTok, Instagram, and LinkedIn best practices and content formats
- Demonstrated ability to grow and engage audiences organically
- Excellent written and visual communication skills
- Proficiency with social media management tools and analytics platforms
- Ability to work independently and manage multiple priorities remotely
- Creative mindset with a keen eye for emerging trends and viral content opportunities
- Availability to start promptly and commit to the project's timeline
About Twine
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