This role is ideal for a creative and organized social media manager passionate about the beauty industry. You will be responsible for elevating the online presence of a beauty-focused brand by developing and executing engaging content strategies across Instagram and TikTok. The position requires a keen eye for beauty trends, strong content planning skills, and the ability to drive audience growth through innovative social media campaigns.
Deliverables
- Develop and maintain monthly content calendars tailored to beauty audiences
- Plan, script, and coordinate the production of Reels and short-form videos
- Research and incorporate current beauty trends into content strategy
- Write compelling captions and schedule posts for optimal engagement
- Monitor audience interactions and respond to comments and messages
- Track and analyze performance metrics, providing regular analytics reports
- Collaborate with influencers and manage influencer marketing initiatives
Requirements
- Proven experience managing social media for beauty, fashion, or lifestyle brands
- Strong portfolio showcasing content creation and social media growth in the beauty sector
- Proficiency with video editing tools and social media scheduling platforms
- Deep understanding of Instagram and TikTok algorithms and best practices
- Excellent written communication and copywriting skills
- Ability to identify and leverage emerging beauty trends
- Experience with influencer outreach and campaign management
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
- Availability for part-time, contract-based work; remote candidates welcome
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