La Royale Group is a diversified holding company with ventures across gaming technology, fintech, marketing and real estate. The Group traces its origins to 2014 and has since evolved into a portfolio of innovative businesses united by a shared vision of reimagining digital engagement. Our goal is to set the global standard for thoughtful innovation.
At La Royale Group we don't just investwe build.
About the Role
We're looking for a bold and creative-first Social Media Manager who is deeply tapped into digital culture and knows how to translate trends into compelling content. You'll own La Royale Group's social channels end-to-end, shaping how our brands show up across platforms through innovative formats, strong storytelling, and performance-driven execution.
You'll be hands-on and analytical, confident in testing new ideas, optimizing performance, and pushing creative boundaries without losing sight of brand integrity.
Key Responsibilities
1. Social Media Strategy & Execution
- Develop and execute social media strategies across Group-level and business unit accounts
- Own a multi-platform content ecosystem across LinkedIn, Instagram, X, TikTok, YouTube, and other emerging channels
- Maintain a consolidated social media calendar to drive alignment, consistency, and cross-posting opportunities
- Act as the social media lead for entities without internal teams; collaborate closely with in-house marketers where teams exist
2. Content Creation, Trends & Virality
- Ideate, create, and publish engaging content across formats (short-form video, static posts, stories, reels etc.)
- Stay ahead of platform trends, cultural moments, and algorithm shifts; translate them into timely, relevant content for the Group and relevant business units
- Lead experimental and viral-first campaigns, testing new formats, hooks, and storytelling approaches
3. Performance, Metrics & Optimization
- Track, analyze, and report on performance metrics including reach, engagement, growth, click-through rates and conversions
- Use insights and data to continuously optimize content, posting strategies, and campaigns
- Translate performance results into clear recommendations and next steps for the Group and business units
4. Brand & Digital Presence
- Ensure brand voice, tone, and visual consistency across all social channels while adapting creatively to each platform
- Support website and digital content initiatives as needed to align social narratives with broader brand storytelling
- Monitor community engagement, comments, and DMs, ensuring timely and on-brand responses
Who We're Looking For
- Bachelor's degree in Marketing, Communications, or a related field
- 3 to 5 years of experience in social media management, digital marketing, or content creation
- Proven track record of running high-performing social media campaigns
- Deep, hands-on knowledge of major social platforms and their best practices
- Strong creative instincts with the ability to think boldly, experiment, and move fast
- Highly analytical; comfortable working with data, dashboards, and performance metrics
- Excellent project management skills and ability to collaborate across teams and industries
NOTE: Portfolio Submission Required
Alongside your CV, please share examples of social media accounts, campaigns, or content you've personally managed or led; particularly those that demonstrate creativity, innovation, growth, or virality.
What You'll Gain
- The opportunity to shape the digital voice of a fast-growing, multi-sector group
- High creative autonomy with direct exposure to senior leadership
- The freedom to experiment, test, and push boundaries across platforms
- Exposure to diverse industries, audiences, and brand challenges
- Competitive salary, benefits, and performance-based incentives
