Key Responsibilities
Content Creation & Publishing
- Assist in creating content for social media platforms (e.g., Instagram, TikTok, Facebook, YouTube).
- Shoot photos and videos during classes, events, workshops, and daily activities (if relevant).
- Help develop captions, hashtags, and post copy aligned with brand tone.
Social Media Management
- Schedule and publish posts according to the content calendar.
- Monitor comments, messages, and online inquiries, and respond or escalate where appropriate.
- Track online engagement and highlight trending student/graduation stories.
Brand & Community Engagement
- Support initiatives to increase follower growth and brand awareness.
- Engage with internal and external stakeholders for collaborative materials and information
- Help create behind-the-scenes content that reflects culture, branding and outcomes.
Campaign & Analytics Support
- Assist in planning and executing social media campaigns and promotions.
- Track analytics (views, reach, clicks, engagement) and provide weekly reporting.
- Research digital trends, competitor content, and new platform features to improve strategy.
Learning Outcomes
The intern will gain hands-on experience in:
- Digital marketing and social media content strategy
- Photo/video content shooting and basic editing
- Understanding audience behavior and brand storytelling
- Campaign planning and performance analytics
- Working in a professional creative/education environment
Qualifications & Requirements
- Currently pursuing studies in Marketing, Communications, Media, Design, or related fields (other disciplines welcome with portfolio/interest).
- Familiar with social media platforms, especially Instagram, TikTok, and YouTube.
- Basic photo/video editing skills (e.g., CapCut, Canva, Premiere Rush, VN, PicsArt).
- Creative, proactive, and comfortable interacting with people.
- Strong sense of aesthetics, storytelling, and attention to detail.
Working Conditions
- On-site role with occasional off-site shoots or event coverage.
- May require weekend/evening support during major events (adjusted off-days provided).
- Equipment and training will be provided.
