Type: Internship (full-time)
Period: 3 to 6 months (Summer Period: May to August)
Company Overview
La Royale Group is a diversified holding company with ventures across gaming technology, fintech, marketing and real estate. The Group traces its origins to 2014 and has since evolved into a portfolio of innovative businesses united by a shared vision of reimagining digital engagement. Our goal is to set the global standard for thoughtful innovation.
At La Royale Group we don't just invest - we build.
About the Role
We are launching an exciting new line of business at the intersection of AI, creativity, and culture: AI Influencers.
As a Social Media Intern, you will be at the forefront of this new digital era. You'll be helping bring AI-generated personas to life on social media platforms, giving them a voice, a personality, and a presence people actually want to follow.
If you're the type of person who:
- Knows trends before they hit your For You Page
- Understands why something goes viral (and why something flops)
- Loves experimenting with content, formats, and storytelling
This is for you.
This internship is not just about posting content, it's about creating trends, experimenting with formats, and learning how AI is transforming branding, marketing, and digital identity.
What You Will Do
- Develop and manage AI influencer personas across platforms such as Instagram, TikTok, X, and others
- Research, track, and analyze social media trends, formats, and viral content
- Create and plan engaging content strategies that align with each AI persona's identity
- Experiment with storytelling, captions, hooks, and posting schedules to drive engagement
- Monitor performance metrics and suggest optimizations to increase reach and virality
- Stay constantly up to date with platform algorithms, emerging trends, and creator culture
- Collaborate with internal teams on branding, marketing, and creative direction
Why This Role Matters
AI in social media isn't just a future idea, many AI influencer accounts are already changing how brands, creators, and audiences connect. Experience in this space is rare, in-demand, and career-defining.
This internship gives you hands-on exposure to:
- AI-powered content creation
- Digital influence and personal branding (without the personal burnout)
- Social Media Strategy
- Trend forecasting
Who We're Looking For
- Currently pursuing or recently completed studies in Marketing, Communications, Media, Business, or a related field
- Deep interest in social media, digital culture, and trends
- Strong understanding of platforms like TikTok and Instagram (you know what it takes to create viral content)
- Creative mindset with an eye for storytelling and engagement
- Curious, proactive, and comfortable experimenting with new ideas
- Basic knowledge of analytics and performance tracking is a plus
- Interest in AI, virtual creators, or emerging technologies is a strong advantage
What You'll Gain
- Hands-on experience in a cutting-edge AI-driven business (it's a small team so you get more flexibility to test your ideas)
- Exposure to real-world brand building and digital strategy
- A front-row seat to the future of influence and digital engagement
- International exposure and mentorship working in our SG office
