Social Media & Digital Sales Strategist

Job Description

Content Creation:

. Develop, create, and schedule engaging and relevant social media content across company's website and all social media channels such as Facebook, Instagram, TikTok, & LinkedIn, adapting content to suit different channels

. Create engaging short videos & take beauty shot of products for social media management and content creation

. Craft content for mailers and advertisements. (Print and email)

. Create digital assets such as web graphics, banners, and layouts to enhance our online presence and user engagement.

. Assist in creating and implementing a comprehensive social media strategy that aligns with business goals.

Online sales activities:

. Responsible for online sales activities (preparation of quotations & invoices follow up on email enquiries and provide after sales service)

. Maintaining the company's e-commerce sites (Shopify, Lazada, Shopee),including participating in Lazada & Shopee sales campaigns and managing them

Strategy Development:

. Conduct competitive analysis and stay updated with industry trends to inform strategy adjustments & produce fresh ideas.

. Collaborate closely with the SEO & SEM team to ensure social media strategies are aligned with overall digital marketing goals

. Contribute ideas to the design of user-friendly, visually appealing web interfaces.

Analytics and Reporting:

. Track, analyze, and report on social media performance metrics (e.g., engagement, reach, conversion rates).

Community Management:

. Monitor and respond to comments, messages, and mentions in a timely and professional manner.

. Engage with followers, build community relationships, and encourage user-generated content.

Brand Advocacy:

• Upholds the company's brand and ensure consistency of brand image across all channels of communications
• Doing of catalog & technical specifications for new products

Qualifications & Skills Required

. Diploma in Arts / Design / Visual Communications or equivalent, fresh graduate are welcome

. Proficient in Adobe Premiere Pro for video editing & Canva, Adobe Photoshop for photo editing

. Proficient in Microsoft Office suite of Word, Excel and Power point

. Basic business admin background

. Good communication and presentation skills

. A strong sense of design aesthetics & possesses a creative flair and have passion in Design

. Basic social media marketing knowledge

. Meticulous, with a strong sense of urgency and good time management skills.

. Takes initiative and driven to learn

. Strong copywriting

. Social media savvy