SBDC is expanding! We are seeking a highly motivated and energetic individual to join our marketing department in the education industry as a Social Media and Digital Marketing Executive.
Job Scope:
Assist in managing and maintaining social media accounts on platforms such as Facebook, Instagram, TikTok, etc
Promote the company's brand and products/services through various social media platforms.
Proficient in content creation, copywriting, and editing for social media platforms.
Basic video creation and filming skills to create engaging and captivating social media content.
Develop and implement strategies to create and publish relevant and compelling content on social media platforms, including posts, videos, images, and infographics.
Development and execution of digital marketing strategies, and analyze and evaluate marketing campaigns.
Collaborate closely with sales teams to develop and implement plans that enhance sales and marketing outcomes.
Work with internal teams to optimize digital efforts and align them with sales objectives.
Stay updated on industry trends and technological advancements that impact the business.
Handle day-to-day activities related to all digital marketing initiatives, including project management, creative development, campaign tracking, and reporting.
Oversee and manage any additional digital projects assigned.
Requirements:
Relevant experience in social media management, preferably as a social media executive or digital marketing executive.
Strong understanding of various social media platforms and their functionalities.
Ability to create persuasive and compelling texts to engage the target audience.
Flexible and engaging writing style that adapts to different social media platforms and audience preferences.
Strong data analysis skills to gather insights and generate ideas for advertising materials.
Proficiency in using analytics tools to track performance and optimize strategies.
Ability to work on Weekends (5 Day Work week)
Overall, the role requires a candidate who is creative, skilled in content creation, knowledgeable about various digital and media platforms, and has a strong understanding of data analysis for effective advertising strategies.