This part-time freelance role is ideal for a creative and reliable social media professional passionate about handmade products and small business growth. You will play a key role in elevating the online presence of a Sydney-based brand specializing in home fragrance, candles, reed diffusers, perfumes, and gifts. The focus is on increasing brand awareness, driving engagement across Facebook, Instagram, and TikTok, and converting social media interest into website sales. You will also support product launches, promotions, and email marketing initiatives, helping to grow website traffic and sales for a small but ambitious company.
Deliverables
- Manage and update Facebook, Instagram, and TikTok profiles with engaging content, including reels, posts, and stories
- Assist with planning and executing Meta/Facebook ad campaigns to boost reach and conversions
- Support product promotions and new product launches through targeted social media strategies
- Create and schedule email newsletters to engage subscribers and promote products
- Monitor analytics to track growth, engagement, and sales conversions, providing regular insights
- Collaborate on ideas to increase website traffic and drive online sales
- Ensure all content aligns with the brand's aesthetic and values
Requirements
- Proven experience in social media marketing, ideally for eCommerce or handmade product brands
- Strong content creation skills, including short-form video (reels), graphics, and copywriting
- Up-to-date knowledge of social media trends and platform best practices
- Familiarity with Meta/Facebook Ads Manager and basic ad campaign setup
- Experience with Shopify or similar eCommerce platforms is a plus
- Understanding of the Australian business environment and consumer trends
- Reliable, self-motivated, and able to work independently with minimal supervision
- Excellent communication and organizational skills
- Availability for approximately 3–4 hours per week on a freelance, part-time basis
About Twine
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