Social media account manager

Company Description FY Ads Singapore is a digital marketing agency founded in 2019 and headquartered in Singapore, specializing in cross-border marketing solutions. The agency has a strong presence in Malaysia, China, and Thailand, offering one-stop, tailored services that bridge English and Chinese digital marketing platforms to help businesses expand globally. As the official overseas partner of platforms such as Xiaohongshu, Meituan Dianping, WeChat, and TikTok, FY Ads enables clients to reach diverse audiences and new markets. The team delivers social media and influencer marketing, video production, and offline events and campaigns, combining innovation, local expertise, and a hybrid service model to achieve measurable results. FY Ads is focused on helping brands grow across borders with integrated, results-driven strategies.

Role Description The Social Media Account Manager is a full-time, on-site role based in Singapore. This role is responsible for managing and growing clients social media presence across platforms such as Instagram, Facebook, TikTok, Xiaohongshu, WeChat, and other relevant channels. Day-to-day tasks include planning and scheduling content, coordinating with creative teams for assets, engaging with online communities, and monitoring performance metrics to optimize campaigns. The Social Media Account Manager will communicate regularly with clients, prepare performance reports, and provide strategic recommendations aligned with their business goals. The role also involves collaborating with internal teams on influencer campaigns, video content, and offline events to ensure cohesive, effective marketing execution.

Qualifications

• Strong social media management skills, including content planning, publishing, and community engagement across platforms (e.g., Instagram, Facebook, TikTok, Xiaohongshu, WeChat).
• Experience in digital marketing and campaign execution, with the ability to interpret analytics, track KPIs, and optimize performance.
• Client account management skills, including relationship building, project coordination, and clear communication of strategies and results.
• Ability to collaborate with creative, production, and event teams to deliver integrated campaigns across online and offline channels.
• Excellent written and verbal communication skills in English; proficiency in Chinese (Mandarin) is an advantage for cross-border campaigns.
• Strong organizational and time-management abilities, with attention to detail and the capacity to handle multiple client projects.
• Previous experience in a marketing agency or social media-focused role is preferred.
• Diploma or degree in Marketing, Communications, Business, or a related field is beneficial.