About us: Keep Moving 永不止步
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of Going Beyond Oneself into everyone's daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Key Responsibilities:
- Design and implement effective retail training programs across Singapore for FILA and Wilson brands.
- Review training frameworks from China Headquarters and localize content to suit the Singapore retail landscape.
- Develop training materials and conduct workshops, classroom sessions, and one-on-one coaching.
- Partner with management to identify training needs, perform annual training analysis, and create a structured training calendar.
- Conduct regular store audits to identify store and staff training gaps and opportunities.
- Deliver in-store coaching to enhance sales performance, product knowledge, and customer experience.
- Support talent development initiatives, ensuring staff competencies meet brand and operational standards.
- Develop and execute Train-the-Trainer programs; create in-store training toolkits to support frontline teams.
- Conduct regular field coaching, provide detailed reports with actionable insights, and collaborate with Retail and Store Managers on follow-up actions.
- Maintain accurate training records (both physical and digital formats).
- Support additional tasks and projects as assigned by Management.
Requirements:
- High proficiency in both Mandarin and English to effectively communicate with China-based stakeholders.
- Strong understanding of retail operations, CRM practices, and sportswear/products.
- Good working knowledge of AI tools to enhance training effectiveness and productivity.
- Proven strengths in project management, problem-solving, and communication skills.
