SEO Team Lead (Account Management)

About the Role

OOm is a Premier Google Partner and Meta Business Partner, ranking among the top 3% of Google Partners in Singapore. As we expand across Singapore, the Philippines, China, and Hong Kong, the SEO Team Lead plays a mission-critical role in driving client success, revenue growth, and team development.

The SEO Team Lead oversees a full team of SEO Account Managers and SEO Associates, ensuring the team consistently delivers high-quality work, hits renewal and upsell targets, and upholds OOm's standards in SEO, GEO, AI-driven search, and client management.

This is a leadership role, ideal for someone who is strong in SEO strategy, communication, coaching, and performance management.

Key Responsibilities:

1. Revenue, Renewals & Pipeline Ownership

As Team Lead, you are accountable for the full revenue performance of your team:

• Drive renewal targets, revenue retention, and extra revenue growth for all accounts under your team.

• Conduct weekly projection reviews on:

  • renewal likelihood

  • forecasted closure dates

  • expected renewal value

  • pipeline health

• Review each AM's quarterly pipeline and ensure strategies are clearly defined.

• Identify at-risk accounts early and implement corrective action plans.

• Support renewal meetings, escalations and major QBRs.

2. Leadership, Coaching & People Management

You are the primary leader responsible for:

• Managing the performance of SEO Account Managers and SEO Associates.

• Conducting weekly team coaching sessions covering:

  • SEO strategy

  • GEO optimisation

  • Technical SEO issues

  • Client communication

  • Handling difficult situations

  • Presentation and reporting

• Running monthly 1:1 check-ins to monitor morale, confidence, workload, and capability gaps.

• Conducting quarterly performance reviews:

  • Competency assessment

  • KPI review
    Growth plans

  • Promotion readiness

You ensure your team stays motivated, aligned, and progressing.

3. Training & Capability Building

Team Leads are responsible for shaping the technical and strategic strength of their pod:

• Develop and deliver structured training for AMs and Associates.

• Oversee Associate's progression.

• Train the team in:

  • Technical audits

  • On-page optimisation

  • Content strategy planning

  • AI + GEO optimisation

  • Website QA

  • Building performance review decks

  • Keyword research

• Build SOPs, frameworks, and templates to standardise delivery.

4. Quality Assurance & Strategy Approval

Team Leads maintain the quality of all deliverables:

• Review and approve:

  • Technical audits

  • SEO & GEO strategy decks

  • Keyword research

  • Content strategies

  • Monthly performance reports

• Ensure accuracy, clarity, data integrity, and client-focused recommendations.

• Maintain quality consistency across different AMs.

• Conduct spot checks to ensure no deliverable is sent out incorrectly.

5. Client Relationship & Escalation Management

Team Leads step in when expertise is needed:

• Support AMs on high-level calls (renewals, escalations, quarterly campaign performance reviews).

• Step into client meetings when:

  • Performance concerns arise

  • A client becomes unresponsive

  • A renewal is high-stakes

• Help AMs manage complex issues such as:

  • Technical SEO conflicts

  • Platform limitations

  • Client expectations

  • Strategy misalignment

• Build and maintain senior-level trust with key clients.

6. Product Knowledge, AI & GEO Readiness

Team Leads must be experts in:

• SEO (on-page, off-page, technical)

• GEO optimisation

• Google AI Overview behaviour

• GA4, GSC, Ahrefs

• OOm's internal SEO & GEO AI tools

• SERP interpretation and algorithm update analysis

You guide the team in applying updated best practices, especially in AI Mode environments.

7. Recruitment & Talent Development

• Participate in interviews for AM and Associate candidates.

• Help evaluate test assignments and cultural fit.

• Create structured training plans for new hires.

• Groom the pipeline of future team leads and senior specialists.

What We're Looking For:

• At least 4-5 years of SEO/digital marketing experience

• Minimum 1-2 years managing or mentoring a team

• Strong technical SEO knowledge

• Strong understanding of generative search and GEO optimisation

• Excellent communication and client-facing skills

• Strong judgment and decision-making under pressure

• Solid presentation skills with data-driven storytelling

• Highly organised, structured, and capable of managing multiple priorities

• Strong interpersonal skills that foster trust and respect

• Experience with CMS platforms (WordPress, Shopify, Wix & More)

Why Join OOm:

Leadership role with real ownership of a team and portfolio

• Work with a passionate, collaborative, and high-performing SEO unit

• Flexi-work arrangement

• Competitive salary with attractive incentives

• Regular internal training and upskilling opportunities

• Wellness benefits and team activities