SEO & SEM Specialist

Join Our Team as a SEO & SEM Specialist at Skills Development Academy!

Are you passionate about digital marketing and ready to make an impact Skills Development Academy is expanding, and we're looking for skilled SEO & SEM Specialists to join our dynamic team. As a SEO & SEM Specialist with us, you will play a crucial role in driving our digital marketing campaigns to new heights.

Position Overview:

We are seeking a skilled and experienced SEO & SEM Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing effective Google Ads campaigns with a focus on maximizing ROI and driving conversions. You will be responsible for overseeing our Google advertising strategy, from conception to execution and analysis.

Key Responsibilities:
. Develop, implement, and manage Google Ads campaigns, including search, display, and video ads
. Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives
. Analyze campaign performance and adjust strategies to maximize return on ad spend (ROAS)
. Manage a substantial advertising budget effectively, ensuring maximum ROI.
. Monitor and report on campaign results, providing actionable insights and recommendations
. Stay up-to-date with the latest Google Ads features and best practices
. Collaborate with other marketing team members to align Google Ads strategies with overall marketing goals
. Ensure all Google advertising initiatives align with brand messaging and company objectives

Qualifications:
. Proven work experience as a Google Ads Specialist or similar role
. Solid understanding and experience with Google Ads (including search, display, and YouTube)
. Experience managing $30,000 - $50,000 advertising budget with a focus on delivering 4-5x ROAS
. Strong analytical skills and experience with Google Analytics and other relevant tools
. Ability to translate complex data into actionable campaign improvements
. Strong attention to detail and ability to work under tight deadlines
. Strong verbal and written communication skills
. Bachelor's degree in Marketing or relevant field
. At least 2 years of professional working experience in Google Ads or PPC advertising