Manage and execute SEO & GEO strategies for all brands, including but not limited to:
Keyword research
Content planning
On-page and off-page optimization
Enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search).
Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies.
Monitor, measure, and report on performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends.
Perform all other related functions as assigned by supervisor.
Requirements
Degree in Marketing, Communications, Media, or a related field.
At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 12 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).
Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, AI Overview, and ChatGPT.
Self-motivated, detail-oriented, with an eye for content quality and visual aesthetics aligned with beauty brand standards.
