SEO & Content Marketing Specialist

We are seeking a strategic and detail-oriented SEO Specialist to join our growing digital marketing team. The ideal candidate will be responsible for driving organic traffic through on-page and off-page SEO strategies, maintaining and optimizing client websites, and creating compelling, SEO-friendly content. This role combines technical SEO, website upkeep, and content creation to support performance-driven digital campaigns.

Key Responsibilities

SEO Strategy & Execution

Develop and implement on-page and off-page SEO strategies

Conduct keyword research and competitor analysis

Optimize website architecture, metadata, tags, internal linking, and site speed

Monitor, analyze, and report on SEO performance (e.g., via Google Analytics, Search Console, SEMrush, etc.)

Stay updated on SEO trends and algorithm changes

Website Maintenance

Manage and update websites (primarily WordPress or other CMS platforms)

Troubleshoot basic web issues (broken links, plugin updates, content errors)

Ensure mobile responsiveness and UX best practices

Collaborate with developers or designers on web improvements

Copywriting & Content Optimization

Write and edit SEO-friendly website copy, blog articles, and landing pages

Optimize existing content for improved rankings and readability

Align content with brand voice, tone, and conversion goals

Research and create topic clusters for content marketing strategy

Requirements

2+ years of experience in SEO, digital marketing, or web management

Strong knowledge of SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.)

Experience with website CMS platforms (WordPress preferred)

Solid understanding of HTML/CSS basics

Excellent copywriting and proofreading skills

Analytical mindset with attention to detail

Strong organizational and communication skills

Good to Have

Basic graphic editing (Canva, Photoshop, etc.)

Experience in technical SEO audits

Familiarity with schema markup and structured data

Past experience working in a marketing agency environment

Why Join Us

Work with a passionate, collaborative, and data-driven team

Opportunity to contribute creatively to social media content creation and digital campaigns

Lead SEO efforts for a diverse portfolio of clients across industries

Competitive salary with opportunities for growth and upskilling