Website Flow, User Experience & Lead Generation:
- Design and optimize website flow to create seamless user journeys that enhance engagement and maximize conversions.
- Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation efforts.
- Use data-driven tools such as heat maps and Google Analytics to assess and improve user experience and lead generation.
WordPress Development & Management:
- Manage WordPress plugins: Install, configure, and troubleshoot a variety of WordPress plugins to ensure smooth website functionality and compatibility with existing systems.
- Website configuration: Set up and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve website performance, load times, and user experience.
- Server hosting and domain management: Oversee server hosting, DNS settings, and domain management (e.g., cPanel, Cloudflare), ensuring website performance, uptime, and security.
- Troubleshooting: Resolve technical issues related to WordPress themes, plugins, and hosting to minimize downtime and ensure smooth operation.
- Security management: Implement WordPress security best practices, including managing backups, SSL certificates, firewalls, and security plugins.
Graphic Design & Branding:
- Lead the creation of visually compelling graphics, banners, and digital assets for the website and other digital platforms.
- Ensure all designs are aligned with the brand's identity, creating a cohesive and impactful visual presence across the website and landing pages.
- Collaborate with the marketing teams to ensure that all visual content supports the overall brand strategy and goals.
