Senior Visual Merchandising Designer

5-7 years
5000 - 7000 SGD monthly
20 days ago 1 Applied
Job Description

About Novela

Novela is Singapore's first international multi-brand beauty retail store. Keeping up with the latest trends, Novela aims to capture the hearts of beauty shoppers with a wide range of luxury beauty products including skin & body care, fragrances, and makeup.

Novela's logo is a black quill pen, which is symbolic of a woman's beauty, elegance, and knowledge. Indeed, we believe that you can exude beauty from the inside out with the right beauty regime. By curating the best beauty brands from across the globe and offering them at affordable prices, we aim to simplify and elevate your shopping experience with premium products handpicked by us.

Position Overview:

We are seeking a creative and experienced Senior Visual Merchandising Designer to join our team and drive innovative and captivating visual strategies.

The Senior Visual Merchandising Designer will be responsible for conceptualizing, designing, and implementing visually compelling in-store and online displays that effectively showcase our beauty products. This role requires an experienced designer who understands brand aesthetics, consumer behaviour, and industry trends.

Key Responsibilities:

Visual Merchandising:

  • Develop innovative and impactful visual merchandising concepts that align with brand guidelines and marketing strategies.
  • Design and implement captivating in-store displays, window presentations, and product layouts to enhance the customer shopping experience.
  • Collaborate closely with cross-functional teams including marketing, product development, and retail operations to ensure cohesive execution of visual strategies.

Graphic Design:

  • Lead and mentor a Graphic designer in creating compelling graphics, signage, and promotional materials for in-store and digital platforms.
  • Design print materials such as posters, banners, packaging, and point-of-sale displays while maintaining brand consistency.
  • Generate digital assets for online marketing campaigns, social media, and website visuals to drive engagement and sales.

Project Management:

  • Manage multiple projects simultaneously, adhering to deadlines and budgets.
  • Coordinate with external vendors, contractors, and suppliers to bring designs to fruition.
  • Conduct on-site visits to ensure proper installation and execution of visual merchandising displays.

Trend Analysis and Innovation:

  • Stay updated on industry trends, consumer behaviour, and competitor activities to propose innovative design concepts.
  • Introduce new ideas and technologies to enhance the visual appeal and relevance of our displays continually.

Collaboration and Leadership:

  • Work closely with marketing, retail operations, and category teams to align visual merchandising strategies with marketing campaigns and product launches.


  • Bachelor's degree in graphic design, Visual Merchandising, or a related field.
  • Proven experience (at least 5 to 8 years) in visual merchandising design, preferably within the beauty or retail industry.
  • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and knowledge of 3D rendering tools is a plus.
  • Strong understanding of design principles, spatial planning, and retail trends.
  • Excellent creative and conceptual thinking with a strong portfolio showcasing innovative and impactful visual merchandising designs.
  • Leadership skills with the ability to collaborate effectively and lead a team toward achieving visual excellence.

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