SENIOR VISUAL MERCHANDISER

L'OREAL TRAVEL RETAIL APAC

(SENIOR) VISUAL MERCHANDISER

Key Job Accountabilities:

He/she contributes to launch development, counter opening, and mega event/popup management, as well as

budget control.

Launch Development - Planning

. PLV - manage newness & Institutional display design, concept adaptation, order forecast, production and allocation

. Visual - process cropping adaptation, planning with language strategy and validation

. Retro planning - implement launches following marketing calendar in a timely manner

Launch Development - Execution

. Counter update - organize all in store soft merchandising materials toU enhance POS retail excellence consistently

. Promotions / HPP - execute project management from design technical input production installation rectification report & record

. Guideline & Planogram - provide comprehensive display guidelines and planogram for operation team's (RM / BA / agents) references on floor

. Report - maintain systematic photo report & records for presentation or review use

. Shop visit - conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors performance

Counter Opening

. Closely collaborate with Retail Design & Project Coordination teams

. Estimate opening costs of VM collaterals

. Integrate a precise list of VM materials for Project Coordination logistics arrangements

. Customize production of specific staging PLV

. Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)

. Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches

. Function as gate keeper to prevent Retail Design teams from various counter configuration's development

Mega Event / Popup

. Contribute VM expertise for PR / KOL / media purposed events

. Proceed project bidding to nominate appropriate vendors

. Provide technical and practical advices

. Participate factory check for structural review and QC

. Retail & Merchandising Department

Budget

. Formulate annual budget and review periodically

. PLV development for both newness & institutional (order from DMI / Asia Zone / local production)

. Counter update cost (visual printing, guideline and installation)

. Promotion cost (design, production, installation and photo shooting)

Key Skills:

Master Retail Design Fundamentals

. Expresses and decodes brand's image/value & sense of purpose

. Understands & Integrates Market specificities

. Understands customer path & shopper experience's rules

. Leads design prospective & innovation

Designs Customer Centric Retail Concept

. Uplifts brand's visual identity to build customer centric retail concepts

. Creates and designs visual concept to animate in a consistent customer path, launches and catalogue

. Defines & ensures high quality standards

Delivers Operational Implementation with Excellence

. Adapts the retail concept according to the distribution channel or customer profile

. Ensures technical and legal compliance regarding the production

. Cooperates with 360 internal & external stakeholders to guarantee consistent retail experience

. Pilots & Monitors RD's efficiency in line with timelines and budget

Act as a Business Driver

. Guaranties the ROI of POS in line with business objectives

. Negotiates with retailers about staging and implementations

. Monitors POS performance and drives it according to local strategy

Requirements:

. Bachelor's degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline

. Minimum 6 years experience in visual merchandising, strong in project management, PLV developments in retail business. Candidates with more years of experience, can be considered for Senior role.

. Sense of budgeting

. Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup

. Motivated, organized and detail-oriented able to work independently