Senior Strategist

ABOUT US

SYNTHESIS IS A CREATIVE DATA CONSULTANCY

We help future-proof business by making sense of the world's data.

We partner with industry leaders like Netflix, Nike, PepsiCo and Airbnb to define their audiences and how their needs will evolve over the short and long term.

We do this through our unique synthesis of deep human understanding and robust data science. Our team brings together diverse specialists from computer science, digital anthropology and engineering, digital forensics, scriptwriting, and the humanities.

WHY SYNTHESIS

Since our launch in 2017, we've been reimagining the world of strategy and planning. Building deep global partnerships in entertainment, travel, F&B and beauty categories.

We answer complex, future-facing questions by detecting early signals of change and surfacing opportunities to win with new audiences. Our specialised solutions are rooted in culture and tested in data science to give our partners the confidence to act.

Our Audiences team helps brands turn cultural insight into growth—understanding the communities and subcultures with latent affinity for the brand and the right mechanics to unlock it. We steer targeting, brand comms, partnerships and creator strategy.

Example challenges we've worked on recently include:

• Shaping future development for a major games publisher by mapping the landscape of strategy gaming and how expectations and entry points are evolving.
• Steering slate development and marketing for a leading streamer by building a culture map of Brazil, including the role of faith, politics, gender and what it means for the stories people are open to.
• Guiding creative and marketing strategy for a sports franchise looking to grow its footprint in N.America by exploring the motivations and hooks driving engagement among fan communities.

ABOUT THE ROLE

As an Audience Strategist, you will need to be a builder, working closely with the team lead to deepen relationships with our partners in APAC, the Americas, and Europe to grow the practice.

Day to day, the role will be anchored in project delivery, growing client partnerships, and building team culture. You will help boldly stretch our technical and creative outputs to ensure Synthesis thinking, workflows, and technology stay ahead of the curve, differentiated from the competition, and deliver strong work to the sharpest insights and marketing professionals.

CORE SKILLS FOR THIS ROLE

Finger on the culture pulse. You bring a deep understanding of film, TV, music, and gaming subcultures and media innovation, and how these shape consumer expectations, category dynamics, and brand behaviour. You are comfortable telling human stories backed by robust data.

Able to turn data complexity into a clear point of view. You're comfortable working with complex data sets. You can connect seemingly disparate signals and turn them into a clear point of view that helps clients make confident decisions about where to play and how to win.

A trusted strategic partner, not just a project manager. You will build deep fluency in each client's business, ambitions, and competitive reality, enabling you to lead projects end-to-end and provide recommendations that are not only culturally relevant but commercially impactful.

A confident facilitator and presenter, capable of leading senior stakeholders through complex conversations with clarity and conviction. You are comfortable commanding a room, adapting in real time, and bringing diverse perspectives together to drive meaningful outcomes.

Start-up mentality and a love of business development. You get a thrill from winning projects, writing proposals, pitching, and chasing down new leads to grow clients across the business.

Making people around you better. You're generous with what you know and support others in their development so our overall work is continuously getting sharper.

ABOUT WORKING HERE

We are a diverse team; we value creativity, plussing and teamwork. To help create this environment, we offer flexible working and a supportive culture. This includes the following benefits:

• The salary range for this position is S$90,000-S$120,000.
• Profit share bonus scheme.
• Flexible working hours.
• 20 days paid vacation per annum + public holidays + whole company wellness week between Christmas and New Year.
• 12 weeks paid maternity leave or 4 weeks paid paternity leave.
• Private healthcare and wellness allowance.

The office. We have a bright, communal space in the Synthesis Creative Data House, geared towards collaborative moments, in the heart of Jalan Besar's creative community.

ABOUT YOU

• You'll have 5+ years of experience in research, innovation, trends and foresight, strategy and planning, management consultancy, or a related field.
• You will have worked on complex projects for major consumer brands, ideally in the entertainment, gaming, F&B or lifestyle space. This includes experience in analysing quantitative, qualitative, qual and other research methodologies.
• You are a great storyteller with a nose for insights and stretchy, fresh and memorable thinking on familiar topics.
• You will be biased towards high-quality thinking and meticulous output. You know that short, actionable outputs that drive decisions are valuable to senior stakeholders. You are allergic to 200-slide decks.
• You are comfortable with data, and sceptical of qualitative-only or social listening-only approaches.
• Immersion in gaming, music and film/tv subcultures is a plus. You geek out on the detail and like to participate in the community. You have experience marketing to these communities, working with US-based clients, and bring a clear point of view on insights, tensions and culture shifts reshaping the industry and fan culture around it.