We're rethinking homes for how people really live, and we're looking for a
Senior Specialist, CRM & Onsite to join our North American Marketing team to help shape the future of living - one thoughtful detail at a time.
You will play a pivotal role in planning and executing email marketing, while optimising onsite customer journeys for the North America market. You will also be collaborating cross functionally with different teams to launch successful email campaigns and leverage on onsite touchpoints to speak to our customers and help them build their dream space to thrive in.
Your responsibilities are listed below:
CRM & Email Marketing
- Lead and own email marketing calendar planning and content strategy
- Craft, set up, manage and optimize newsletters, automated flows and CRM campaigns
- Audience segmentation and lifecycle marketing (e.g. re-engagement, win-back, cart abandonment flows)
- Enhance customer trust through reviews and user-generated content
- Support North America-based marketing campaigns and onsite initiatives
Onsite
- Own onsite merchandising and personalisation strategy, including setups and optimisations
- Conduct A/B tests to provide best onsite experience and customer journeys for our customers
- Leverage on touchpoints and messaging to drive online conversion rates
Achieve Measurable Business Impact
- Deep dive into CRM & Onsite engagement and conversion metrics to identify opportunities and next steps for optimisations to drive growth
- Align business objectives to scopes and identify levers to drive revenue growth
- Identify segments within the subscriber base for opportunities in personalization and to have a customer-centric approach
- Identify opportunities and gaps onsite to improve customer journeys to drive conversion rates online
What you need to succeed:
- Minimum 3-5 years of experience in email marketing and onsite. Experience in US market is a plus.
- Strong analytical mindset with the ability to translate data into actionable insights
- Familiarity with tools eg. Klaviyo, Dynamic Yield
- Experience in A/B testing
- Skilled in managing tight deadlines, adapting to shifting priorities, and balancing immediate goals with long-term strategies
- Exceptional written and verbal communication skills
- Ability to cross-collaborate effectively and efficiently, while keeping an open-mind
- Self-starter, initiative-driven and is a forward thinker
Built for Real Life, Designed for What's Next
At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
