Key Responsibilities
Category Management
- Manage the end-to-end lifecycle of assigned food commodity categories, including new product introduction, assortment optimization, pricing strategy, and slow-moving inventory management.
- Drive category growth through strategic planning, product mix optimization, and margin enhancement initiatives.
- Monitor category performance, sales trends, and profitability to identify opportunities for revenue growth and operational efficiency.
- Develop and execute category strategies aligned with business objectives, customer needs, and market demand.
Pricing & Revenue Management
- Conduct regular market benchmarking, competitor analysis, and price surveys to develop competitive pricing strategies while maintaining target gross margins.
- Monitor procurement costs, supplier pricing, and market fluctuations, particularly within fresh produce and perishable food categories.
- Collaborate with suppliers through sourcing exercises and negotiations to enhance cost competitiveness and profitability.
- Analyze product performance and adjust pricing strategies proactively in response to market trends, supply conditions, and customer demand.
Data Analysis & Commercial Insights
- Analyze daily, weekly, and monthly sales, pricing, and customer purchasing data to identify market trends, consumer behavior, and growth opportunities.
- Generate actionable insights and recommendations to support strategic decision-making and commercial planning.
- Develop and maintain performance dashboards and reports to monitor key business KPIs, including sales growth, category profitability, inventory turnover, and margin performance.
- Utilize data-driven approaches to improve category performance, customer engagement, and overall business outcomes.
Marketing & Promotional Management
- Plan, coordinate, and execute marketing campaigns, promotional activities, and seasonal initiatives across online and offline sales channels.
- Manage e-commerce platform promotions, including special offers, bundle deals, new product launches, and inventory clearance campaigns to maximize product sell-through.
- Work closely with the Marketing team to develop promotional calendars, campaign strategies, and product visibility initiatives.
- Evaluate campaign effectiveness and return on investment (ROI) through post-campaign analysis and performance tracking.
- Identify market opportunities and consumer trends to support product positioning, branding, and customer acquisition strategies.
Market Analysis & Cross-Functional Collaboration
- Conduct ongoing market research and competitor analysis to stay informed of industry developments, pricing movements, and emerging consumer trends.
- Lead or participate in regular cross-functional meetings with Sales, Procurement, Supply Chain, Operations, and Marketing teams to align business priorities and category strategies.
- Provide timely market intelligence and commercial recommendations to support business planning and maintain market competitiveness.
- Ensure effective coordination across departments to achieve sales targets, inventory availability, and customer satisfaction objectives.
Customer Relationship Management
- Manage and develop relationships with both existing and prospective customers to drive business growth and customer retention.
- Understand customers operational requirements and business objectives to provide tailored product and service solutions.
- Act as a trusted advisor and key point of contact for strategic accounts, ensuring high levels of customer satisfaction and long-term partnership development.
- Gather customer feedback and market insights to support continuous improvement of products, services, and category offerings.
Requirements
- Bachelor's degree in business administration, Marketing, Supply Chain Management, Food Science, or related disciplines.
- Minimum 4-5 years of experience in Category Management, Product Management, Commercial Operations, Procurement, or Marketing within the FMCG, fresh food, food service, or B2B distribution industry.
- Strong understanding of fresh produce, food commodities, pricing dynamics, and category management principles.
- Demonstrated experience in pricing strategy, margin optimization, sales analysis, and commercial planning.
- Proficient in Microsoft Excel and data analysis tools, with the ability to translate complex data into actionable business insights.
- Strong stakeholder management, negotiation, and cross-functional collaboration skills.
- Excellent communication and presentation abilities with a customer-centric mindset.
- Results-driven, commercially astute, and capable of thriving in a fast-paced and dynamic business environment.
